Bryan KramerExecutive Strategist & Strategic Advisor at PureMatter

Future of Marketing

11 Feb 2014 · 1 min

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1:19

In this brief talk, Bryan Kramer, CEO of Social Business Academy, argues that marketing has become the central function across all business areas— from operations and HR to customer care and advocacy— effectively turning every brand touchpoint into a marketing opportunity. He encourages marketers to choose a specific position or niche to start from and then grow their role, framing this shift as part of a broader social business transformation that integrates marketing into the core of business strategy.

Chapters

One of the things that really is interesting to me, and maybe this is just the jaded me, But being a marketer right now is probably the most exciting thing you can do. Everything is marketing right now. Marketing operations, marketing human resources, marketing your touchpoints, your customer care, your advocacy network. Everything really is marketing and it's all touching every single brand point. And that is exciting to me. So now pick a position and pick a place you want to start and look at how you want to then grow yourself. But if we look at it all that way, that really is bridging us all into that business— social business transformation I was talking about. That's exciting to me. Bryan Kramer, CEO of Social Business Academy.