Why video is King/Queen with Special Guest Patrick McFadden

All right. You ready to do this?

I'm ready.

Okay. So I figured since we were talking this month about video, and one of the things that you and I frequently talk about is authentic connection with clients. It's kind of your thing. Right. So first off, why don't you introduce yourself to difference makers out there? I know most of them are probably familiar with you since you've been on before.

Yeah. Patrick McFadden. I am founder of marketing firm called Indispensable Marketing, where we make marketing a process.

I was pointing a logo. There you go.

Where we make marketing a process to increase visibility and make the phone ring.

Awesome. So getting the phone to ring. This is something that we talked about offline, is how video actually helps you do that. So you and I meet, and hopefully you don't hand me a business card, but hopefully we have. That's just me trying to save trees. But hopefully at that immediate moment, we schedule a time. Time to. To follow up, Right?

Yeah.

So that's like a 10 on the conversion scale. So if I send you an email, we had said that was maybe like a three or a four.

Yeah.

If it's a Patrick McFadden email, maybe it's a little bit higher than that.

Maybe.

But if you can connect with me authentically through seeing on a video, that's a higher conversion possibility.

Yeah. I think, you know, one of the things I like to talk about is video and the different uses of it throughout the. Maybe the journey that somebody takes with your business, video could be used for awareness and trust building. Maybe you're using video for educational reasons. Maybe you're using video to give somebody what it's like to kind of work with you. So maybe a sample. But I think realizing that video can facilitate and speed up even either sales cycles or trust building is critical.

Yeah. I love what you and I had discussed on how you can use video to run your business, because this is something that not a lot of business owners think about as far as building a process.

Yes.

And with, you know, my concussion last year, I couldn't document on a flowchart a process. Like, I couldn't make a bulleted list. My brain just wasn't working that way. But I could record a video. And now with screen sharing technology, I can take all of my clients, whether they're clients that are trying to figure out or orient themselves with, like the back end of the website, you know, that we have for just clients, or if they're trying to figure out where the videos are located on Facebook, I can do a Screen share and take anyone through that.

And so actually in my company, we use screen sharing and video to document processes where we did the work. One time we showed somebody how to do it and then we link it in the project management software and allow anybody access to it. So now they can go find out how to do something. And actually it's even great for monthly reports or reviews. So I think it's important for video. Just the first thing is to figure out what is the purpose of it and what do you want to do with it.

So what do you have any screen sharing software that's your favorite? And we're not getting any affiliate marketing money from this.

There's no kickbacks. I like to use Loom.

Okay.

I think it's L O O M. Yeah.

And that's the Chrome extension plugin, right?

You got it?

Yep. So love that. It's like a little if you are looking for the logo because you can type in Loom to the Google search and there's a lot of companies called Loom, but the logo is like a little red flower that's overlapping. So that is an awesome piece of software. And my last question about video, is video scary to a lot of individuals? Yeah, because of being perfect.

So, yeah, it doesn't have to be perfect. It just needs to. For me, I think about it's the same as like speaking before you're about to speak. Sometimes you get the jitters and you're a little nervous or whatever. But if you focus on the audience and the value and it's going to be useful for them, then I think that'll trump the video. Nervousness is like, what is it that my audience cares about? What is. What are their fears, their biases? What is it that I can do and offer them? And if you focus on the audience, you shouldn't worry as much as you're going to make a mistake or stumble. Heck, when I did my first speaking engagement, they it was at the Richmond Convention center and I was nervous that I had like 200 people in the room. I said, man, please don't let the clicker stop. The clicker stopped. Please don't let the mic go out. The mic went out. And I said, well, my first speaking engagement, here I am. Everything that I didn't want to happen has happened. And at the end everybody said, great presentation. And I was like, but my clicker stopped. And I said, well, because I focused all the information on them.

Yeah.

So I think it's the same thing.

That's awesome. So I know that you're in the difference makers group. So if individuals had any questions they could comment on this video. We'll also share it out on LinkedIn so that you can get some tags there. If anybody has any questions pertaining to video and marketing and business processes, you can also put it there. Is there any other areas that you want to connect with people through LinkedIn?

Mainly.

Awesome. So you can find Patrick McFadden on LinkedIn and I'll make sure that I put his LinkedIn in the comments here. And if you are listening to this on LinkedIn, remember that these go live in the Difference Makers group on Facebook. And I am so blessed and honored to be able to have subject matter experts such as yourself join me for the video content.

I appreciate the opportunity. Go make a ruckus, everybody.

Yes. And make the world a better place. There's two very congruent messages right there. We just want to make sure that we stay on brand, so.

Oh yeah.

Thank you guys for making the world a better place. And if you have to make a ruckus to make it a better place, go for it. We'll both be cheering you on.

Yes, we will.

Thank you for being here.

Yep.