Caroline Cavanagh works with people quitting smoking and offers a free follow-up session after 21 days for anyone who struggles or relapses. She reframes clients not as nonsmokers but as smokers who no longer smoke, a shift in identity that acknowledges their past. So far, none of her clients have needed the follow-up.
Chapters
Because for many years I have been saying, I'm not gonna do smoking cessation. And actually, I found out that I love doing it because it is so rewarding, not only to help people really make a change to their future health. And something that I say to all of the clients is, you're not gonna be a nonsmoker. And they always look at me with a little bit of confusion. That's why I'm here. They're going to be a smoker who no longer smokes. Because once you've been a smoker, then you wear that label. But the label of a smoker who no longer smokes, in my view, is even more powerful than someone like me who's never smoked. And in this process that I now take people down, I offer them a free follow-up session if after 21 days they are still struggling. Or have failed. And so far, with all of the people I've worked with, not one of them has taken me up on that offer.