The Shift in Speaking: Delivering Real Value Now | @caroline-cavanagh | Anxiety Specialist

23 Jun 2025 · 1 min

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Caroline Cavanagh argues that professional speakers now face pressure to deliver immediate, practical value and measurable ROI. Audiences and companies expect quick wins and actionable takeaways, not just inspiration. The speaking industry is shifting toward speakers who can prove they move the needle.

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What I certainly perceive is changing is if you went back, you know, 5 years even, the in-vogue speakers were the motivational people, the ones that were, you know, rowing across the Atlantic single-handed, which is phenomenal. But the audience members are sitting there going, well, don't row, don't particularly like the water, fun hour, thanks, and they leave. And I think what companies are now looking for are people that can come in and actually give their audience something that is going to show, show a return on that investment. So it's really important now for speakers to recognize you have to add value the minute you start speaking, and it's those quick wins.