Converting with Webinars feat. Casey Zeman of EasyWebinar

You're listening to the All Systems Go podcast, the show that teaches you everything you need to know to put your business on autopilot. Learn how to deploy automated marketing and sales systems in your business the right way with your host, the professor of Automation himself and Founder of Automation Bridge, Chris Davis.

Welcome to the All Systems Go podcast. I'm your host, Chris L. Davis, the founder and Chief Automation Officer of Automation Bridge, where we focus on turning digital marketing professionals into automation service providers by teaching them marketing and sales automation. And if you'd like to become one, or find out if you should become one, an automation service provider, that is. We've got a new quiz, a brief, brief quiz that takes less than two minutes and it will tell you exactly that. You can find that@automationbridge.com asp. If you're new to the podcast, make sure you listen to this episode in its entirety so you know the value, the gem of knowledge that you'll be receiving every Thursday when we release a new episode at the time of recording, The All Systems Go podcast is free to subscribe to and you can find the show in all main podcasting apps like Apple Podcasts, Google Podcasts. You can Even subscribe on YouTube. So once you've listened to this episode in its entirety, make sure that you subscribe. For those of you who are listeners and just haven't subscribed yet for whatever reason, what are you waiting for? Now is the time. Now is the time. While you're at it, a five star rating and review is greatly appreciated. It helps vet the All Systems Go Podcast as the podcast to listen to, to subscribe to, to get the exclusive and specialized knowledge on marketing automation. So you can leave a review in any of those podcasting apps. Or if you would like for us to post a review for you, you can go to automationbridge.com Review in this episode I get to interview Casey Zieman, the founder of the popular webinar platform Easy Webinar, and we get to just the features that his platform offers marketers. But get a little bit of backstory on Casey, his journey to creating the software, and some of the unique ways that he's decided to integrate his software with existing CRMs in the marketplace to provide you with a more comprehensive marketing experience. You all are in for a treat on this webinar because Casey doesn't hold back and neither do I. Talking about webinar strategies that convert. Enjoy the conversation.

KC welcome to the podcast. Glad to have you on. How you doing Chris?

I'm doing good. Thank you for Having me on your podcast. I love it. I love it. You know, we're going back and forth. You were on mine, I'm on yours now. I love it.

I have to say, everybody, if you are not part. If you're not a listener to Casey's podcast, make sure that you go and listen to not just our episode together, but the entire podcast, because I think that every entrepreneur needs to hear about the wherewithal and stick to itiveness required to succeed beyond just knowing technical stuff in marketing. Right.

Yeah. Yeah. I mean, what. What's funny is because you and I are. Are sort of technicians in a way, right? Like, but, you know, there. I think there's so many different sides to people, and. And, you know, like, for me, I think, you know, we have to know what's in us that makes us resilient against, you know, against moments where, you know, we're struggling or trying to get, you know, accomplish things that seem daunting and overwhelming. So I'm interested in knowing what makes someone resilient, and at the same time, you know, you're kind of interested in how do I create better technicians that are thoughtful around, you know, marking, marketing acumen. And so it's like, it's interesting that. That these things, because they all take discipline, you know, and so. So anyway, man, I'm just excited to be. To be here.

Yeah. Real quick, drop the name of the podcast for our listeners.

Yeah, it's called Impact Warrior, and if you just go to caseyzieman.com you know, you'll be able to start watching it. It's pretty new. Uh, where have. We have some more episodes on their way out, but it's going to be. It's. It's a fun journey for me because I get to dig deep with some people and with people and find out what makes them, you know, what makes them just, you know, fight against the tough stuff, you know? You know, God's, you know, kind of beat that warrior that breaks through barriers, you know, and that creates the impact regardless of the barrier. You know, they keep pushing.

So listeners just know Casey dug deep. I was going through my story, and he said, hey, wait, wait a minute. Let's go back. I don't want to gloss over that. And he went deep. So you guys get to see a little bit more of the personal side of me with business, as well as all the other guests. So I hope that you guys take us up on that, but not before you continue to listen to this episode. So for our listener listeners that may not know who you are Casey, Give us a brief intro of you, your business and your background.

Yeah, I'm Casey Zieman. I'm the founder of a webinar platform called Easy Webinar and my journey online. I started as a course creator after, I mean, this shows my age, but after the recession hit, I kind of pivoted a business from, at the time I was an actor here in Los Angeles. And then I went into real estate and then the market crashed and I went from a job where I was making six figures a year to making 10, 15,000 the next year. And I almost lost my house twice. And then I was looking at trying to build leads into my real estate company when I then pivoted to learn. Well, I started learning about online marketing, you know, because I was like, that's the world. It was like, how do I build leads online? Well, online marketing. And then I became obsessed with online marketing and I, I be. And I went into focusing on one, one thing in marketing, which I was told to do. A friend of mine said, choose one thing and get really good at it. And so I, I said, all right, that's going to be YouTube. And so I jumped in and became a YouTube expert, basically, and a video marketing expert. That was my thing back in the day, as when I, you know, when I, when I was trying to pivot into this online space. And so I started doing video marketing consulting, video marketing, retainer work, agency work for people. And then all the while I wanted to, I knew I wanted to create a course on video and YouTube. So I spent a year, six months to a year building an online course called YouTube Revealed. I wrote a book, 225 pages long, all about YouTube. And you know, the moment I launched it, crickets. No one bought anything. Nothing happened. It was just like, what, what? They're supposed to buy my course now. So I went through all the phases of like, what do I price my course at? And you know, how do I sell my course without being spammy or, you know, sleazy or anything like that. And that, that, that kind of evolution led me to doing webinars online. And you know, I started doing go to webinar webinars a long time ago. And I started using webinars as a way to kind of like connect with my audience. So I was terrified of selling off a webinar. So once I learned about webinars, I just started doing them over and over and over and over again. Never sold anything until people started reaching out to me, saying, is there something I Can buy from you because like, you know, you're given a lot of value. But you know, so I started getting DMs and selling my courses through DMs and then I was like, I should probably put a price tag on this and sell it off a webinar. And so I started doing that and that's when my business, that's when things changed. I was able to pull myself out of debt, pull myself out of foreclosure. And in 2011, 2012, you know, that's when I made my 12th out. 2012 is when I made my first dollar online as a course creator. And in that year I made, you know, a six figure income off being a course creator only using webinars. And so I, I drank the Kool Aid of why webinars were so powerful. And you know, that's when I also started looking at, well, how can I, how can I use webinars? Because I was getting kind of burnt out. I was doing webinars like literally all the time. I was like, how can I do this where I have the experience of webinars but I don't have to be there. And that's when Easy Webinar was born. I talked to some developers and it was called, and that's the first iteration of what was called the Automated Webinar plugin for WordPress. So it was a, it was an automated webinar, the first automated Webinar software for WordPress. And when I launched it on Warrior Forum, this goes way back. So when I launched Warrior Forum, yeah, I sold a hundred of them at 97. And so I, and that was my, I was like, okay, people want this. So that's when I started doing, doing more of it and more of it and selling it and selling it. And then, you know, throughout the years it, it migrated changed from this like, you know, non SaaS platform. Basically it was, it was more of like, you know, a lifetime offer for a software that was, you know, license based. So I'd had, I always had to sell. Every month I had to sell. Yeah. And it went well for a while. You know, 2015we had a big launch. 2016, we are still doing well in 2017. This is what's amazing. So the software was launched probably in 2013 as automated webinar Plugin. It changed to Easy webinar plugin in 2014. In 2015 we just changed it to Easy Webinar. Still it was a WordPress plugin, right, that did webinars, Automated webinars only. And then in 2017, we rolled in live webinars into the platform and we changed our pricing structure close to 2017 to a yearly pricing at that point. We finally got into more of a recurring model later on. And then in 2018 was the first time we actually did turned it into a monthly subscription. So now we are full. So in 2018 we became a full, what's considered SaaS platform, subscription based platform. And easy webinar is basically a live and evergreen automated webinar platform. And we've seen what works and what doesn't on every level of webinars and we take that knowledge of what we've seen and what I've seen as a course creator and things like that and what our customers have asked us and we've put it into this system so that people can use us on a holistic level to basically sell more of their stuff, scale their businesses as well and just market and sell better with the power of webinars. And so that's. Anyway, that's, that was it, man. That's, that's kind of how I started as a course creator. And I still am a course creator. I love courses. I, you know, I still have courses. I love coaching, but, but basically I love also having tools that I can give to the marketplace to make people's lives better, you know, and that's really ultimately why I'm here, I think, to help. You know, it's really amazing to get people saying, hey, you know, your software accounts for 90% of my income. The reason I'm able to even sell anything is because I use your tool. I mean that. So we, we know the responsibility we have and we don't take it lightly. And that's why we, we do what we do, you know?

I love it, man. It's so refreshing to hear the story too because you see the gradual steps towards this, right? Like going from the automated Webinar plugin on WordPress all the way up. But it all started with not just scratching your own itch. I think that's, that's fair, that's fair. A lot of people say start with that, but also having success scratching, right? Like it's different if you're scratching and you're, you're scratching so much that it's bleeding and it's like, why would anyone.

Yeah, you don't want that. Yeah, exactly. Yeah, you, you don't want it to bleed. But, but yeah, I mean that, that's what it was. We were able to, you know, like I, I found success with webinars I would not have even gone down that route. You know, I love, I love video in general. I think video is the, is, is the gateway for one on one connection, you know, and, and the next evolution is is webinars, of course, live video. So, so yeah, that's, that's why, you know, that's why I never gave up on wanting to have a live video platform as well. Like I, we could have just stayed as a, as a automated webinar software. But I've always had a desire because I love live video to keep a platform that has that ability to do that. So, you know, so yeah, and I'm.

Saying like yours is flipped, right? Most platforms start live and then later on they add, you know, the automated component and you started with that automated into your point. It's like, look, but I love video. Let's just make sure that every aspect of video is in here. And I think so. Casey, I think this is what I'm hearing more so than anything. And you and I have talked about this many times, but as I'm just being an active listener. Right. And a host of the podcast.

Yeah.

What it is is you being in tune not just with your desires. Yes, you liked, you liked video. That's your first love. We'll say your first digital love was video, but you also knew the value that it could deliver to the marketplace. So instead of just saying, hey, look, this is what it is, this is what people want. If you don't, if you don't like this, hey, go somewhere else. It was an opportunity for you to really grow, right. Grow in value that you deliver to the marketplace. And I see it throughout easy webinar mainly with even how you all integrate with other CRMs. So I'm on the record for this. Anybody in my Facebook group knows this. I had a post maybe a month ago and it was just highlighting how you got the meticulous effort in integrating with activecampaign that you took. I mean, if you go to easy webinars website, I think it's under the help documentation. You guys have like an infographic that details like every point of the journey, when tags are added, what the system is doing. Tell our listeners a little bit about what goes as the founder, what goes into having that level of detail for the end user to be able to equip them with the most marketing power as possible.

Well, we want them to. We, we, you know, it, it really is. We had people had questions, you know, once we, once we create a tagging, you know, we, we have you know, we, we created a series of tagging that goes across up to any, you know, cross platform tagging, right? It's like those who showed no showed, you know, left early, you know, so on and so forth, right. Maybe they asked a question and things like that. So we created universal tags that could be applied. We also created the opportunity to create new tags that you could just, you know, add in various other tags such as like saw the offer and clicked. Saw the offer and didn't click. Right. So we just. From all the, the feedback, I mean it's important to get a feedback loop from your audience, right? But the feedback from our audience was we need to understand how not just what the tags are, but then what can we do with the tags to basically get better sales, right. Have segmented follow up emails and things like that. And so what we wanted to do is we wanted to create the clarity of how to use the tags because that was the most important thing, clarity of how to use the tags. And then because here's the deal, the emails are, you know, it's a lot of work, it's a lot of work to build out, you know, four segmented campaigns based on, you know, what people do. So as an example, you know, those who don't, no shows, you have an email campaign going out, segmented email campaign going out and then you have an email campaign going out to the show but left early show that maybe they didn't see the offer. Right? So, so you already have to do some of those things. And we've applied it to our own funnels as well. So we, we've, we've. What we did is we just duplicated what we saw in our own funnels and the results that we were getting. And so when we put an infographic out there that's really detailed on this is when tagging happens. It's basically because people have asked us for that and we don't want to not give it. We want to. My, my big thing was I want to have, I want to have the clearest customer service and, and it I shout out to my, to, to our customer support team because it helps all of my team to know about those things too. If they know when the tagging structure happens, when it fires and how it fires. That just helps to create that overall clarity for not only when we onboard new customer support members. That's why we have good docs. We have to have real, clear, well defined docs, but it also helps our customers to just, you know, get through the clarity point and boom. Now they're, now they're good. Heck, I'd want to do more. I mean, you know, at one point I was like, man, we should have someone come in to do it, you know, build out for everybody so they can just have it pre done built out in their activecampaign. I mean, we, we do have stuff like that. We have, we have our own activecampaign where we've built out campaigns. And obviously with activecampaign or Keep or you know, other platforms, we can push off campaigns in other people's accounts. So we have those and occasionally we, we do it for people. So, you know, I think it's just like we've, we've been around long enough to know those, that, that tagging, those, those tagging structures, what works and what doesn't, where other companies, if they've, you know, they're coming into the market, they're trying to say, hey, we're going to build out some tags they haven't experienced. What are the high leveraging actions that need to be in a tag? What are the actions that really matter? And so we've been able to, we've taken our time and gone through that and we've explored it and we've gone through those conversations. The nuances of what it takes, what kind of actions are, are really leveragers to get more sales for people. And so that's what our tags are based upon, you know.

Yeah, yeah. And it, you know, for those of you who are new to webinars, I am also a heavy, heavy advocate for webinars. I was terrified of them when I was at LeadPages. It was just like this idea of getting on camera in front of the world at the time in my head is like, everybody on earth can see me. And seeing how effective it was, like I was intimidated for just a moment. And I've always understood and I've always utilized the power of webinars. And when, I just want everybody to know when we talk about automated webinars or evergreen webinars, these are webinars that you can set up. And what easy webinar allows you to do is you can either set it up to say, hey, let's run every Wednesday, run every Wednesday at 1:00'. Clock. And regardless of when someone lands on your registration page, it's always accurate to whatever the next upcoming session is. So you don't have to go in the back end and say, okay, I just finished up with one, now it's time to run another one. Right. And you can also do it to where when they land on the page. It's one coming up within the next 15 minutes or so. So when we say automated or evergreen webinars, these webinars that you can put in place and the system allows you to continually run. Now of course if you want to jump live in front of your audience, engage with them, ask questions. Those are our live webinars. And, and remind me Casey, do you guys have hybrid where you can start off as automated and then jump in live or vice versa?

So we do have so one, one of the things that we have and sorry if you can hear my like slack just going I'm sorry I got to turn off like those auto reminders man. They're so annoying. And also I have some, some guys working in the bathroom here doing some remodeling stuff. So so it's a kind of a crazy but. So. So when it, when it comes to, when it, when it comes to like some of the features we have, we have a new, we have a feature that's we consider simulated live where you can do everything you can do live. So you can set up one time automated events. Same thing as simulated live basically, right. One time automated events mean that you schedule it in one at one date. Right. And you stream it out as a webinar in a specific time zone. Right. And you're driving all your traffic to it and you're running it and you and you and you do it as a one time event but it's automated. Now some people use that like I was just looking at Dan Martell who just launched another webinar and he's using easy webinar. His, he's running a webinar next Wednesday on Wednesday that September 15th. Right. And he's got three schedule. He's running it three times 9am 12 and three. But he scheduled them in the attendees time zone. So with easy webinar you can not only do select one time zone but you, you know your like let's say your time zone, right. You're going to send. So the webinar is going to run you know at 12 Eastern, right. You can have that across the board. No matter when someone shows up or who is watching, they're watching at 12 Eastern, right. But with our system as well you can, you can choose to stream those out in your attendees local time zone. So if you have a worldwide audience and this goes forever green, whether you're doing simulated live which is kind of like a one time automated webinar or Evergreen which is, you know, you know, future sessions that you can do like, you know, you can select how many, you can select sessions, you know, on a daily basis, on a weekly basis. And they can be in your attendees local time zone. And the cool thing about the local time zone thing is that like you stream it when it's convenient for them. And if you have a worldwide audience, it's just like that's how you get to their inbox. You know, it's hard to run a webinar and everybody show up. But with, but with an automated webinar that's streamed in their, in their local time zone, it's easier. And just think about this. If you have a, if you have an audience and they're, they're busy, you know, they're, let's say they're busy mom, they're, well, let's say they, they're, they're working moms, right? And you know, when, when are you going to do your webinar, right? You can't do your webinar, you know, when they're either working or picking up the kids or dropping off the kids, you know, around noon is when you could do it. But if you, if you have a large audience, noon is different for everybody, right? Central, Eastern, you know, so, so anyway, running those webinars in when it's convenient for the audience helps to get people to see the webinar. And the statistic that's the most important that you should know is people buy off of the webinar and they see the webinar. You want eyeballs on your webinar, period. If they get, if they see your webinar, that's how you get buyers, right? The people that don't see your webinar, that don't see your training, whatever the indoctrination piece, the content piece, whatever you're using to let them know, hey, I've got your back, I know what your problem is. I'm here to solve it. If you don't get them to see that they're not, you're not going to close the deal. So you got to get them to that. So we know that like what, what our mission is, is to, is to get people to that presentation, that high impact sales presentation, no matter what. So that's why we have those features. Another. But to put to your point, you asked, hey, do you have a hybrid option? So what we've done, what we can do for people is they can start a live webinar with us and then play a video, play a video in that live webinar and it will play in real time and they can still use the live chat feature and everything else. So that's our hybrid. But, but you know, we kind of, we kind of go against the grain on, on what the name. The name, you know, what the naming sort of thing is. Right. We're kind of going a little outside what, what is common there. But, but yeah, so, so things that we have are, we consider them live webinars, simulated live webinars, which are pre recorded sessions where you can still have the experience of kind of live where there's you know, set to a specific date and in time zone or you know, or, or attendees local time zone. And then we have Evergreen webinars which are where you can basically sell your stuff all the time. Right. So you can schedule, you can choose every Monday, Wednesday and Friday you have webinars running. Or you can have literally every single day, three times a day. Right. And no matter. And when anyone comes to the page, you know, if someone shows up at noon on that page in their local time zone, they'll maybe see a 3 o', clock, right. And maybe a 9am and 12 for the next day. But if they showed up earlier in the day like at 8am they would probably see a 9am, 12pm and 3pm for that day. So it's a dynamic schedule change. That's the idea of it is that, you know, where Evergreen means that you have a presentation available all the time. And so we also have things called this, this right on time, where if you show up, you can have a webinar starting basically in the next, you know, 15 minutes or 30 minute or hour increments. So if someone shows up now at 11:52am there would be a webinar going up at noon. Right. And if they came at 12:01, the next webinar would be showing at 12:15. If you scheduled it to be streamed every 15 minutes. Basically, yeah. So that those are kind of the dynamic scheduling options we have. And again, I've done the research, I've gone deep on it. You know, I have this training I do called Conversion Masterclass which is all about like cold traffic driven to a webinar. What should the experience be off the registration page to get, to get more people registered and showing up to the webinar. Right. Versus warm traffic. What, you know what, what, how do you, how do you pull them in? So I don't know if you want to hear this. Is this too geeky or is this. No.

Yeah, keep going. Because the beautiful part about this is, I didn't want to go in here and just talk about the basics. Hey, here's a webinar. You get online, you talk. These are specific things not only to the platform, but to the founder. So continue, Casey.

Okay, okay, I'll just talk about these two. Yes. Yeah. So my favorite thing is like looking at like, okay, if you've people that are cold traffic, right, like you're trying to get people in from Facebook and coming to your webinar, the, the, the, the challenges you're going to have are that when they don't know you and you, you have a, you have a webinar that they can watch in the next 15 minutes. Yeah, they're going to register, but unless your webinar is amazing, you're going to have more drop off of that webinar, right? They're not going to stick around. They don't know you, they don't have a reason to stick around unless you've really conveyed why you need to be here, why you need to be here. And so you get, sometimes you get, you get better, you get more people registered, but your show up rate is not great, right, when it's cold traffic driven that way. But when you take cold traffic and drive them to a webinar that's going to be starting in the next day or so, like you, you, you, what you do is you block the ability to watch it by one day so they can register, but then they, they, they're going to be getting email notifications prior to the webinar starting. So maybe by one or two days you block, you block the ability to watch it and then you, you seed your authority over those next two days through email marketing, right? You do a nurture campaign through email marketing. You get them to watch other micro pieces of content, maybe a podcast interview or something. That, that's, that not. That does two things. It solidifies you as the expert and then it also positions, it positions you as the expert, but it also, but it also answers the problem that they're having, right? And you're doing it before they even show up to the webinar. So by the time they come to the webinar, yes, you won't get as many registrants, but your show up rate is better. Right? And so that's what we, what I always, you know, kind of convey to people when they're wanting to drive traffic via cold traffic and then warm traffic. If people know you already, maybe you're in the, you know, middle of the funnel is your webinar Right. If they already know you because you've sent them, you've gotten connected with them, sending micro content, they're watching videos on Facebook, then using a write on time option, right. A webinar streamed every 15 minutes, that's okay. They'll come to that. You know what I mean? So those are kind of like the pieces that, that I sort of think about when I'm, you know, with, with the whole, the webinar stuff and, and, and how the experience changes for the audience, whichever audience you're, you're kind of looking at.

So, yeah, it's, it. But what's nice about it is I like how you break down the different use cases because I think that a lot of people use kind of like this unilateral approach to webinars. Hey, this is the webinar that I run and this is what. And they try to make like the marketing fit the webinar instead of adjusting the webinar platform to fit the marketing strategy. So whether it's cold, whether it's warm, listen, same platform, right? Same software, but just adjust the strategy to get the most out of it. Because, Casey, the truth, truth be told, a lot of times the reason why marketing doesn't work is because the marketer is not making the appropriate adjustments. Right? There is no marketing strategy that you come up with and say, hey, this is what we're going to do. And then you do that, and then that thing works.

It never works. You have to always, you have to test and adapt. You have to test and tweak and refine. I mean, that's what it, that's what it is. I mean, that's why what I love about our system and also what we're planning on rolling out with our new system is that we are, we are, we, we give people the flexibility of tweaking and changing their webinar on a dime. I mean, you can, right now in the system, in the, this, this existing system, you can go from live to automated. So you can take what, what was once live, turn it into an automated webinar and go back and forth. You could change the scheduling option without it affecting anybody who's already previously registered. So we, you know, we, we know that you need to be able to change these things on a whim without it affecting everybody. The speed of adoption, the speed of change. If we were, if we were, if we were a dinosaur and slow and cumbersome, you wouldn't be able to adapt those changes quickly and with agility. And we want you to be able to do so. As I said, the whole thing is like, you know, maybe you have people registered for a webinar happening at 2:00pm, right. Let's say you run a live webinar at 2:00pm you can't. Suddenly you get sick.

Yeah.

At 1:00 clock you're like, oh man, I'm so sick. But you have 150, 200, 300, 500 people register for the webinar. Here's what you could do with our system that no other system has. You can go in, change it to automated stream an event at 2pm, add the event in and add, add the, you know, you know, buy now buttons in there and everything else, click save. And all those people who have already registered, we use the same links and they'll come into that webinar without skipping a beat. And you've now had the agility in place so that you could change at a, you know, change on a dime. And that's our, that's the thing that, that I think is one of the best features of Easy webinar is the ability for giving people the ability to change on a dime. Like being available, you know, like being able to like, you know, things are moving fast so we need to be able to, to keep up with the pace of, of what happens in your life. So that's, that's why, you know, that's, that's some of the cool stuff we can do with Easy webinar.

Yeah. And it's that, that internal change. Right. As a marketer inside of the operations, it's the internal change that does not have an external impact.

Right, right.

Like it's not externally notifying hey this did this and new link. Hey everybody. Because every time you ask somebody to do something, there's drop off everything. Every single time. No yes goes all the way through to the end. I think that's true for all relationship. Just because you got a yes in the beginning doesn't mean it's a yes in the end. And if your system is making it easy to make those agile right adjustments on the back end and not disturbing the front end, you keep your front end performance at its peak. So your conversions man, don't, don't suffer. So I love it. I love it.

Absolutely. That's what it is. I mean this is what I wanted. I had my team to be a spec platform for me. I wanted to be able to toggle from Live to Evergreen. Now our new system, you can still change a webinar. These are, we're going to have a Brand new UI UX and simplify the flow for people. But we, they'll still have the agility to take a live webinar and turn it into an, let's say a simulated live, right?

Okay.

And so now we're really thinking about what are those moments where people will use this tool, right? Live, simulated live. They'll use that rather than use it, turn it straight to Evergreen. They can clone it and move it to Evergreen, but they don't need to use the same webinar. And that's going to help us because we are also adding massive analytics, massive analytics to the platform. And you'll know, you'll be able to filter and know what scheduling options have been working better, what days are better for your attendees versus others. You know, does your just, Justin, you're, you're right on time or just in time work better than your future dates or vice versa? All of that will be in there. So we are, because we want to make you better marketers. We want to make you, you know, knowledge is, is really what it's about. Knowing your people, knowing what they're doing, that makes you a better marketer, more, you know, the more you understand what they're doing, the better. So. So yeah, that's kind of like, it's.

Almost like a, like a production effect, right? Like when you say live to automated, you can go to introduce your own self, right? Or introduce the webinar that's going to take place and that be live, engage with people, get them excited, and then say, okay, now let's jump into the training. And then the training is all hands off. And when I think about this, Casey, I think about that lean solopreneur or small team. Whereas you may not have a full team to man the chat while you're presenting. So now you can go in, make your connection. Hey, everybody, welcome to the webinar. You know, xyz. And then when you transition over into video, the same as the host, you can at least man the chat and engage with them. And it just creates a more engaging and cohesive environment, man. So I love it. I love the idea, the thoughtfulness to it. And the reason why I was looking forward to having you on the podcast was for that very reason you do not find. Listen, listen, everybody. Listen, everybody.

I talked to a lot of founders and you all know I love software.

I love digging in deep and trying to break stuff and figure it out and whatnot. But when you, when you meet somebody where you can tell there was a deep level of thought that went into the platform not based on, like, aspirational stuff, but like things that you can actually use. You cannot just easily disregard that software. So that was one of the main driving forces where I said, wait a minute, I've got to get Casey on this podcast. Because there, there was some thought beyond the basics, right? Beyond the basics. And to see that you're, you weren't satisfied in the beginning where it was just the automated webinar plugin, that hunger. You've never allowed yourself to get full. You've never allowed yourself to get full. And now you're pushing the platform to even greater heights and more capabilities, man.

Well, we want to make, I think the whole idea is like, if we can create a holistic marketing and sales platform for people that is just going to make their life easier. Webinars for indoctrination and lead generation and, you know, and moving people into a sales experience where the sales experience is easy, it's managed, it's, it's, you know, there's, you know, we were talking before about the other tool we have that's coming, Coming Out Easy Suite, which, you know, like, if we can, if, if we can take people from the webinar experience, which is the indoctrinator to the sales experience, where they're talking to a team and the team is able to, you know, in this agile way, call everybody, pass, you know, tasks off, you know, a real clear pipeline management, team management, you know, scheduler, where, you know, the system will call you instead of you calling it, where it has an auto dialer so you can upload, you know, hundreds of leads in and auto dial them, you know, without thinking about it, or use the system to basically find local leads because it has a whole local lead finder in there too, that then you can turn into leads that you call automatically. So we want it to be a tool that, you know, that kind of is encompassing both of those experiences, like, of what is required to be able to even get a lead, which is, you know, which is build that know like and trust indoctrination and present in, you know, a sales presentation that comes more so off as a, let me help you understand your problem and fix your problem and then get on with the salesperson who's going to now, you know, help you with the problem by giving you the tool you need or the service you need or what have you. So we're pretty excited about how our evolution is. And the new platform of Easy Webinar actually has, you know, has like a, a page builder in it and so we have other stuff that we're going to roll out and maybe a standalone page builder tool built into the whole easy suite system. So it's an architecture plan that we see over the next year, two years. But we've already built a lot of the tools, so it's just a question of now having them as part of a bigger system that people can take advantage of.

Love it, man. Well, Casey, this has been great.

I didn't listen to everybody. I didn't know Casey was going to.

Take us to conversion school.

So that's a bonus. That's a bonus for everybody. On behalf of all Systems Go podcast. But Kasey, thank you, man, so much for jumping on. If they haven't figured it out by now, where can they go to get.

Their hands on the software and take it for a run?

Yeah, I mean, you can go to easy webinar.com just spelled E A S Y webinar.com and we have a 14 day trial. Go ahead and jump in. And when you do, just, you know, expect a lot of help with onboarding. We have people that will probably call you. We have awesome onboarding training that will help you get set up and have those quick wins and do all sorts of cool stuff. Whether you want to do live webinars or when you. Whether you want to do something like stream a live webinar into Facebook or YouTube or both the same time, we can help you and do that. And that's the power of easy webinar. It has a lot of features that we as entrepreneurs, business owners, scaling business owners. It has all the things we need. Connecting with your audience. But then when you figured out how to connect with your audience and, you know, start to build that audience, now it's like, how do you scale? Well, we have that too. That's what the, the evergreen webinars at scale are for, so.

Yep, absolutely. Well, again, Casey, I appreciate it, everybody. The show notes or the links, I should say will be in the show notes. Can't thank you enough for coming on, teaching and being transparent, sharing your journey, sharing the business, sharing the brain behind the business, which is the biggest thing, man.

Greatly appreciate it, Casey.

Chris, thank you so much. It was awesome. This is always a pleasure talking to you.

Yes, absolutely, man. I'll see you online.

All right.

Thank you for listening to this episode. I hope that Casey's care shined bright. If you can't tell, he's not just a savvy marketer, but he truly cares about providing software that gives you the best opportunity as a marketer to use webinars to convert. So it was great to hear his story. It was great to hear his migration into the startup space. It was great to hear some of those decisions behind some features. And many of you may be searching for a webinar platform and he may have mentioned some features or maybe I mentioned some features on this podcast. That was it. Hey, that's what I'm looking for. I didn't know that. Oh, how do I get to that tool? That's what I want. Hopefully. Hopefully that was the case. So do me a favor, share this episode with any and everybody that you know running webinars are looking to run webinars. Because my goal is to inform you as much as possible so that when you choose the technology, it's the best technology for your strategy. All right? So share this episode with them. And if you found value in today's episode, share it on social media. Put it everywhere, Tell your friends, tell. Do some pillow talk about Chris L. Davis in the All Systems Go podcast. Talk about it at your dinner table. I've heard it makes great conversation. Just get the word out. All right, and if you're new to the podcast and you've listened to this, now is the time to subscribe. Subscribe and leave that five star rating and review. It's greatly appreciated because here at Automation Bridge, we're dedicated to training digital marketing professionals to become automation service providers by teaching them how to build automated marketing and sales systems, how to take what they do as a digital marketer, be profitable, take those profitable efforts and scale them by way of automation. This is what small businesses and enterprises need. They need the digital marketers who are willing to grow and go beyond just conversions and learn how to take strategy, marry it with technology the right way, and build automated marketing and sales systems for your business. If you want to become an automation service provider, go to automationbridge.com asp now we've also made it easy for you to get access to whatever you need visiting allsystemsgopodcast.com it will give you access to the latest episodes. You'll also get access to our Amplify My Automation package, which is geared to putting automated marketing and sales systems in your business. Over the next six months, you'll get access to our free Facebook group. You can request or refer someone to be a guest for the podcast. If you want me to poke inside of their head and pull out more or you just want to know more about a founder, refer him, refer him. I'll interview him on the podcast. For your benefit and our collective good, and any resource or training mentioned on the podcast, one URL gets you access to it all, and that's all. Systemsgopodcast.com thank you for taking the time to listen to this episode. And until next time I see you online, Automate responsibly, my friends.