In this short interview, Speaker B explains how he grew a septic‑tank company to $2 million in revenue by leveraging free advertising on Facebook Marketplace. The strategy required no traditional marketing spend and enabled rapid expansion into seven western states (Arizona, California, Colorado, Nevada, Utah, and New Mexico). Speaker B outlines a competitive playbook: lower field prices, purchase land adjacent to rival yards, wait for competitors to fail, then acquire their operations and integrate production locally. He plans to replicate this model as a franchise across the current states and eventually into Florida, aiming to build a network of regional septic‑tank companies each valued at roughly $25 million. With a target of 100 such entities, the ultimate goal is a billion‑dollar enterprise.
Chapters
Literally is direct competition. But he becomes my supplier and a manufacturer instead of a retailer.
Right. Well, and talk a little bit about that. That he hasn't done any marketing.
Zero. He's never done marketing.
So you doing the market, a little bit of marketing that you've done. When I say a little bit like you haven't a whole year.
I literally use free advertising on Facebook Marketplace and developed a $2 million revenue. $2 million stream of revenue into that company. Because I don't just sell septic tanks. I sell.
All septic.
Tanks. Because we are now servicing seven. Seven states. With our. With the marketing that I'm doing on Facebook Marketplace, I've had to expand to seven different regions. And so right now we service Arizona out of Arizona. We service Arizona, California, Colorado, Nevada, Utah and New Mexico.
So think about this. Once we buy the company, like now, you're literally getting it at cost, but still. Still have that additional profit right out of the gate. Well, what genius is that?
What I would be able to do is actually lower my field price. Okay. And I could lower my field price and then go out to the areas where there's competition currently. Right. There's other yards out there. But with this model, I'm going to go buy land right next to my competitor up near Utah and I'm going to take all of my product and go put it next to his. And then when he goes. Goes out of business, I just go buy that company and start production right there in Utah.
Yeah.
And that's how I'm going to franchise across the seven states and then eventually go to Florida and do the same thing. So we'll end up going down there and either making them buy us or we're going to buy them. They get to pick. That's what I'm thinking will be like our billion dollar run right there. Because by the time we get done setting all this up, each one of our septic tank companies that are doing this are going to be worth 25 million. And if I end up getting 100 of these, well, like do the math right?
