9/11 Deal: Bought Roofing Tar Paper for $3, Competitors Bankrupt! #shorts
7 Feb 2026 · 1 min
0:46
In this YouTube short, the speaker recounts a pivotal business deal made on September 7, 2001, when he purchased an entire warehouse of roofing tar paper at $3‑$4 per roll. He arranged to have two trucks deliver the material by the following Friday. Four days later, the September 11 attacks caused a dramatic price surge, raising the roll price to about $34. The speaker leveraged this sudden market shift to out‑compete four roofing companies, effectively putting them out of business. He also hired workers from those competitors and, at age 24, realized he could transition from hands‑on labor to a managerial role, scaling his operation without personally doing the work.
