In this YouTube short, Catherine Bell explains how she transforms a generative AI model from a mere tool into a virtual advisory board by assigning it the personalities of well‑known billionaires and thought leaders such as Warren Buffett, Richard Branson, Ray Dalio, Tony Robbins, Sara Blakely, and Jamie Kern. She uploads her business plan, then prompts the AI to aggressively challenge her assumptions, surface every possible failure mode, and completely restructure the plan. The AI simulates a lively debate among the personas, each pressing on different angles, and ultimately produces a revised, detailed plan that receives a unanimous “hell‑yes” endorsement. Bell highlights three common pitfalls—believing one’s own hype, taking one’s own advice, and being overly impressed by past successes—and shows how the AI‑driven advisory board forces her to confront these biases, surfacing insights she had never considered.
Chapters
Who is Catherine Bell? Inviting it into meetings and having conversations with it like it's a personality. All this, right? So let me share with you how I've used it so you can understand. So the biggest thing, the hardest thing that people have is using AI as an actual team member versus a tool. So when we give it a personality and we start having— inviting it into meetings and having conversations with it like it's a personality, all this, right? It goes like through the roof. See, you did a virtual advisory board. And so my virtual advisory board is Warren Buffett, Richard Branson, Ray Dalio, Tony Robbins, Sarah Blakely, and Jamie Kern, all because they're billionaires and they think very differently. 3 things that the worst things we can do is: 1, believe our own BS, take our own advice, and be impressed with our past history and our resume and our successes. So knowing all of that, their job is to lean into everything that I have the conversation with them, to like press into that really really hard and challenge all my assumptions and my thinking. So then from there, their job is to literally— so what I did was I uploaded the business plan and then I explained what happened over here and all the milestones, everything that we crossed now, how I'm thinking about reintegrating and all the things to, you know, continue moving forward. And I said, now tell me everything that's going to go wrong with it. All the things I'm not seeing, tell me every way this is going to blow up. Right. I want you to come back and I want you to restructure this in a way that has all the details and all the aspects of it covered. But not only that, all of you are a hell yes, I'm in. So it literally went through and I literally could see the whole conversation, what Ray was saying, what Richard, what Warren, like what everybody was saying and how they were all, you know, debating back and forth about the whole thing and took about 20 minutes. And by the time they were done to the end, they said, okay, here's the plan and you do this. We're all a hell yes, we're in. I was like, dude, and it came things that I never even thought of, right?
