Convert units to pad-ready condition and offer financing to buyers. This strategy lets you sell at retail price around $2 million instead of wholesale, turning a lower-value wholesale deal into a higher-margin retail transaction.
Are you in the deal room? Blake, how do we make this worth more? And it's by putting this part of that together, by building these out as pad ready and then offering a financeable way to get into it. We can actually sell these things for closer to $2 million because we're making it easier for them to get in and get on it. And so by doing that, you're able to increase the price of it. Instead of it becoming a wholesale, you value-add it to the point it becomes a retail.
