Catherine Bell argues luxury real estate investors should chase $12,000 to $14,000 monthly rents, targeting a 1% rent-to-price ratio. Anything less, she says, isn't worth the effort.
Chapters
To me, those numbers are low because I want them to be around $14,000. Luxury, right? Let's see what luxury looks like. Is that— is that dictate button? Let's give it some— let's give it some aggressive numbers. All right. I want to run this aggressively. So look at it at $12,000 to $14,000 a month. I want to see those numbers and those returns. Let's look at it now because we want to get at least a whole, whole number return monthly. Fractionally— fractional monthly returns are not good for investing. You're like, man, it's not even worth it. Yeah, all right, rolling that, rolling that. Keep going down, keep going down. So again, at $12,000, $14,000, you're almost at the 1% mark. And that's a, that's a key indicator. You want to make 1% rent or it doesn't make sense. If it don't make sense, it don't make dollars.