Catherine Bell shares how cross-pollinating communities on social media builds trust. By exposing two audiences to each other's content, you get third-party endorsements that feel more credible than direct promotion. She uses this strategy for her own brand and her clients.
Who is Catherine Bell? They shared on their social media and all the things so that now both of our communities come together and they cross-pollinate because that now brings third-party endorsement. Again, another level of trust that it brings to the table and it creates a win-win for everybody. So these are just a few things that we do for our social media and curating our content for us and of course our clients as well. That's awesome.
