1:14

In this short excerpt from a webinar, Speaker A recounts the story of the "Cortez" luxury house development deal. The team attempted to raise $1 million for a developer who planned to build a $5‑7 million mansion, but the developer failed to provide required due‑diligence documents, causing the original deal to fall through. Shortly after, Deanna, a participant on the virtual summit, purchased the same deal directly from the developer and now seeks the same capital raise, effectively turning a lost deal into a buyer switch. Catherine Bell interjects with a practical tip: renaming deals (e.g., calling it "Cortez") can greatly improve tracking and organization of such transactions.

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