Catherine Bell uses Facebook Marketplace ads for septic tanks and other products to generate leads for contractors. A simple five-word ad with three pictures and a video drives high click-through rates. She makes 40-60% markup on the product and earns referral fees by connecting contractors to the service work.
I literally use it as what I call like for fishing. I ran an ad for commercial property. I didn't tell them what property, cause I didn't have it under contract. I just said I had commercial property and I used it as a tool to get their attention. Where I learned to do this from was those septic tanks, because I don't make them. I just sell them. And so off of those septic tank ads, I make, I make between 40 and 60% markup. And then it also leads to me getting the work and getting the job as well, because the What you would call it is the contractors are easy to find. And so I just go after the contractors, find the contractors, put them with the job, and I take a fee off of getting them the job. So you can't sell a service on, on Facebook Marketplace, but you can sell a product that leads to a service. And that's the, that's the mindset that I'm trying to create. But the actual step-by-step is we just, again, since you're already going in there finding stuff on Zoom, let's create a very simple— I found that what works the best are the very simple words, not the long deep cookie ones, that one doesn't seem to get very much, but if it's like 5 words and 3 pictures and a video, people click on it like crazy.
