A critic breaks down why a mountain retreat's marketing falls apart: the "experience" is a 20-minute gravel drive and shuttle service, the pricing promises a $200,000 property for $20,000, and wealthy Scottsdale residents would just buy their own place instead of renting.
Are you in the deal room? It is. The example I gave was Disney and church, right? And so people don't— people don't save up to go to church, right? You go to church, you put in 10%. That's what God wants, right? It's just a tithe. Here you go. Right. We don't save up to go to church. We save up to go to Disney. Right. And so the destination— and again, I understand what they're trying to say. Well, it's the experience, because when I said, what are you going to do about the fact that you have to travel 20 minutes down a gravel road to get to it. They're like, well, that's part of the experience. We'll let you park all the way at the highway and we're going to buy a special vehicle to drive to bring you into this retreat. No, you ain't. Like, I'm not going to park my Lexus out at the highway and let it sit there for 4 days. Hell no. Like, you better put that thing in an underground bunker. Have you not seen what the lady drives? Come on now, right? And so that's the avatar that this guy's shooting for and trying to, trying to attract. Is the, is the, the highfalutin or the affluent people of Scottsdale need a place to stay in the mountains? No, they don't. Like, if they have that kind of money, they're not going to rent your place. They're going to go buy their own. And that's like, he's like, oh yeah, we're going to sell it to them for $200,000, for $20,000.
