A laundromat operator explains how to scale into a national brand by buying existing locations instead of building new ones, then franchising them under a recognizable name like Star Laundry to attract operators who want to be community leaders.
Are you in the deal room? Like, be the Kleenex of laundromats. Like, he wants it to be a national brand, though. And so the only way he can do that is by buying something already kind of grown, grown, not, not something he has to blow out and grow completely. But he wants to grow this, this laundromat into a national brand. And so then it becomes a sexy business, right? You to say you own a McDonald's is like you're a McDonald's franchisee or whatever. Like, that's where this guy wants it to be. It's like, oh, I own a Star Laundry, you know? And if you own a Star Laundry, you're like, you're up there, you're in the community doing stuff and doing things.
