Pace Morby fills event rooms by flooding the internet with emotional stories that trigger FOMO, making people pay or borrow money to attend. The tactic mirrors 1980s evangelical preachers who used urgency and narrative to drive donations.
Are you in the deal room?
Morby packed a room with 3,000 people going, mine, mine, mine, mine. I go, how did he do it? And he did it with like just saturation of the internet with information and, and, and the warm and fuzzy stories, right?
Building FOMO is the fear of everyone missing out and they'll just pay money because they just want to feel that feeling of being included.
Yeah.
And they'll borrow money to get in there. It's kind of like the evangelical Christian preachers that were around in the '80s and '90s. They'll borrow and beg and steal money to send in. Yeah, their salvation.
No, 100%.
