Short monologue advocating a single, clear "why" as a decision-making benchmark: the speaker requires every project they engage with to leave people, property, and community better than before, and uses that criterion to decide what to accept or decline. The speaker references Steve Jobs’ pride in saying no to emphasize focus and clarity.
So for me, my why is that every project that we touch must, must, must leave every person, property, and community better than we found them. Like, that is my number one benchmark. So if a project doesn't meet all that criteria, I don't touch it. I just walk away. It just becomes really clear what to say no and yes to. You know, Steve Jobs said the thing he's the most proud of is the things he said no to. Right. And so by having that clear why defined for now, it makes it clear when opportunities come my way, go. Does it meet this? Yes. No. Right. And then from there, the next steps of figuring out, like, what are the pieces.
