Catherine BellEmpowering Women to Create Financial Freedom Through Passive Income, Real Estate, and Social Impact

Real Estate Negotiation: Convincing Sellers to See Reality! #shorts

18 Jun 2026 · 1 min

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0:44

In this YouTube short, the speaker discusses the difficulty of negotiating with property sellers who have set high price expectations. Using a scenario where a seller wants $15 million and a buyer can only offer $12 million, the speaker explains that moving the seller’s mindset down to a realistic price is one of the toughest conversations in real estate. Even when presented with factual market data, sellers often resist and fight the lower valuation. The speaker emphasizes the need for agents to be responsible and courageous in having these hard, fact‑based discussions, noting that many are afraid to confront sellers directly.

Chapters

Sorry to add. So he's probably trying to convince the seller to sell to him, and the seller probably said, well, I want $15 million, right? I want $15 million. So now the seller's thinking it's worth $15 million. So he's probably coming in like, I can get you $12 million. The conversation he has to have with the seller from $12 million to $2 million is one of the hardest conversations because the seller's not going to see that. Even with the facts, they're going to fight it. They fight us all the time. So he's, he was probably just trying to secure a win here so he can later on secure another win here. And so, yeah, it's difficult having the conversations with our sellers. So he's again going against property. Yeah. You gotta be responsible about this, right? But people are afraid of having the tough conversations.