A roofer ditched small classified ads for one big bold ad saying "best pay in the state." It flooded him with estimate calls instead of job seekers, and he credits the strategy with building a million-dollar business by 24.
What I did was differently than my competition because my competition were running little column ads. You paid for them, they were about that big. Never paying for every single word right there. Help wanted or I mean, you know, free estimate, you know, free service, you know, 50% off, whatever. They ran some little gimmick, and it was only about that big. I had an ad this big on the page next to him, said, help wanted ad. Like an old dude sitting there with his finger. I want you best pay in the state. That's what I put. Best pay in the state. I had more calls on that ad for estimates than I had for people that wanted a freaking job. And at 24, I figured that out and I became a million dollar roofer. Something else that happened. Something, something else that happened in 2020. 2001 was on. On. It was a. I believe it was a Friday. I called my roofing. My roofing supplier called me. He says, I got a warehouse full of tar paper. It's the stuff we put down before the shingles.
