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In this short, Catherine Bell delivers a rapid, conversational take on why salespeople often feel rejected and how biological factors—specifically hormones—play a role. She uses a brief, vivid anecdote about a “guy” in a bustling market who tries to convince everyone that they’re destined to fail, illustrating how fear and hormonal responses can create a self‑fulfilling cycle of rejection. Bell then pivots to the "Go For NO" mindset, urging viewers to embrace rejection as a tool for growth rather than a signal of personal inadequacy. The overall message is that recognizing hormonal influences and reframing rejection can improve sales performance.

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