Catherine Bell explains how your brain filters what you notice through the reticular activation system. When Tommy worked on a septic-tank job, he suddenly saw "for sale" signs everywhere because his brain was primed to spot opportunities. The Cashflow board game trains this skill by gamifying the hunt for deals.
The muscles, and one of them is the reticular activation system. Because for instance, like what Tommy just said yesterday, he was out, um, handling, uh, the septic tank on one of the jobs. And while he was driving, uh, his brain picked up that's for sale, that's for sale, that's for sale. So his reticular activation system in his brain starts seeing these businesses are for sale. And so the fastest way that I can do that for— in training your brain is to gamify it. And we do that through the game Cashflow.
