Catherine BellEmpowering Women to Create Financial Freedom Through Passive Income, Real Estate, and Social Impact

Unlock $150K Per Unit! FREE Land & BIG Incentives #shorts

24 Jun 2026 · 1 min

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In this short, the speaker introduces the "Missing Middle Program Guide," a framework for sourcing heavily discounted land—often vacant lots sold for just $1—and leveraging substantial public incentives that can reach up to $150,000 per housing unit. By constructing two‑ or three‑unit multifamily homes (2‑flats or 3‑flats) on a single parcel, developers can multiply the incentive, potentially receiving $300,000 to $600,000 per property. The approach is framed as a public‑private infill redevelopment strategy, positioning these incentives as a major opportunity for deal hunting and development in under‑utilized urban sites.

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Missing Middle Program Guide, a strategic breakdown for deal hunting and development. So basically what it does is it sort of, for us, what we can do is we can find discounted land, get public incentives. The public incentives, like I think one of them says it's for a dollar. You can get, you can right there. It's a selling vacant lots for a dollar and they'll provide up to $150,000 per housing unit. So if you do a 2-flat or a 3-flat on one property, you're getting $300,000, $600,000, $300,000 to $450,000 because you're doing a 2-flat or a 3-flat house, right? So it's a public-private infill redevelopment strategy. And so here's where the big opportunity is.