Catherine Bell teaches a Facebook Groups strategy called "dirty dirt" marketing: join ten active groups (five of hers, five of a partner's) and cross-post content to boost SEO and engagement. She walks through finding high-activity groups using Facebook's Discover tab and keywords like "investor" or "real estate," targeting groups with 50+ daily posts.
That way when people see it, they're gonna be like, what are you talking about? Dirty dirt. What, you know, and be like, well, you know, we've got soil remediation experts. ChatGPT introduction saying, hey, my name's Katya. I like dirt and, and do it in, in the Land Shark Mastermind. Come check us out. And then that, you know, my buy box is, you know, therapy. I've got to be cute, be fun. And then that way when people see it, they're gonna be like, what are you talking about? Dirty dirt. What, you know, and be like, well, you know, we've got soil remediation experts. We can buy all kinds of dirty dirt. What do you got?
Okay. So his request was that you join 5 of my groups, 5 of his groups, 10 groups in total. Tomorrow you're all going to come and share. And what I'd love members are in each of the groups, cross-pollinate and be in all the fun groups together. So that's the next challenge.
Not just the most amount of people, but also the ones that are active. Go scroll through the first Page of you know do do like three scrolls to see that people are actively posting. If there's only one person posting and they're the only person posting, they've got it locked down where only one person.
Okay, so everybody got their homework.
How do I join? How do I find the groups you're a part of to like I considered of?
Who's willing to who's willing to and Blake figure that out on my end.
Reminder, Catherine.
Catherine's page.
Can post it, please, so everybody can sign up.
Okay. So I cannot find this stuff.
If you give us a screenshot. Go to Discover. Go back to your groups page right there, Blake. I think I found it. Discover. And—
I just typed in and back up.
Go down. Go down.
Oh, thank you.
Go to—
I love this. What Blake's into.
Go to your groups. Right there's your groups. Click there real quick. These are all the groups you're in. Go to search groups and do like Catherine said. Type in investor. Right. You'll see where who's who and where.
So you're going to go join the ones that, and this is join the ones where you can see Tucker and my picture where the little bubbles in them.
See them? There you go.
Then yeah, it's going to show some questions, some most of the time.
So hold on, like do it again.
So you're on Facebook homepage.
Yeah.
You're right here. You got everything, got random reels that pop up, click on groups. And then you're gonna go to search in investor real estate. And then everyone that's in Mutual Fridays, this is only gonna be for me, but real estate investors are more atomic members inside of it. And that'll show up.
That's the one you want to join. 50 posts a day. That's the one you want to join.
So groups and then investor, my investor.
Yep. So you can type real estate, you can type, and then when I go search, I'm going to, I'm going to see the ones. And if we continue to do this, we'll end up with And then, uh, one of— Blake, go back. I love that. Go back to, uh, Catherine's page. Or— yeah, what we're, we're trying— when you go to capture this, like, click on the share right there.
