A storage facility near Eastmark/East Mesa faces fragmented competition but strong demand from growing households and contractors. The area has 1.6 million people within 30 minutes, projected to reach 1.64 million by 2028. Success requires premium or covered positioning, not basic uncovered parking.
Did you see what the deal was today? Competition. What's the competition look like? Meaningful but fragmented. And then the best positioning is not commodity, uncovered parking. Go premium, go covered, go hybrid. Right. And then does this site have the right macro setup? Says it does. So let's look at what that means. It means that the households with discretionary income and toys are in that area. People moving to East Valley and Mesa Gateway growth corridor are big. Small business contractors, fleet users also need outdoor storage. So within a 30-minute drive of Eastmark, East Mesa, one industrial marketing source shows a $1.6 million population, a 1.6 million person population in 2023, projected to grow to 1.64 by 2028.
