Catherine Bell recommends sending prospects a playlist link instead of a single video in follow-up emails. Playlists encourage binge-watching, build trust with your audience, and increase the chance they'll invest. She generated a 43-page customized document in minutes to support this approach.
Who is Catherine Bell? Really important. So when we send the follow-up emails, we don't send the link to that particular video. We send the link to our actual playlist so they can binge-watch our entire playlist because this allows us again to provide so much content and so much value that they really get to know, like, love, and trust us so that of course they want to, you know, invest and do business with us. And so all of that gets created here. So you can see this is literally really a 43-page document that got created in minutes. And it's customized again to me and to the ideal client avatar and speaks directly to her.
