What is Your Ideal Client Avatar | Titan Impact Group

And again, the like, how do I know this? So I wrote several books, and they're all international best selling author books. But within three weeks of releasing my first three books, I literally raised $11 million. And it was all from women. And why does that matter? Because my ideal client, Avatar, is a woman named Elizabeth Thompson, and she's 45 years old. She's been married for 20 years, she has two kids. Like, I have a deep, deep, deep dive on her actual personal relationship. But the most important part is we call it the 3am statement. What is the thing that wakes her up at 3am having her freak out. And we want to answer that question for her. And so by creating that Rosetta Stone. And it's not about us being the hero in the story, it's about our client being the hero in the story. So when we're the guide and the client is the hero, all of a sudden the whole messaging changes. And so when we create that Rosetta Stone, all the message literally comes from that place. And it about the foundation, like when we're building a house or a building or anything, it all comes down to the foundation. You have crappy foundation, your building's going down, right? You have strong, strong, strong foundation, you're golden because, you know, that's where it all starts from.