3 Brains Decision-Making: How Leaders Can Use Head, Heart, And Gut To Make Tough Business Choices

In this segment, Christoffel Sneijders presents a managerial dilemma where a department of ten must cut five positions. The board offers three options: lay off the older workers (physically optimal but financially and personally damaging for them), lay off the younger workers (easier re‑employment for them but less efficient for the department), or apply a LIFO (last‑in‑first‑out) rule, resulting in a mixed age team. Sneijders asks the audience which they would choose and reveals that 80‑90% of coaches would avoid the binary choices, while 90% of production/finance directors favor the older‑worker option. He uses this contrast to illustrate how different stakeholder mindsets (head‑driven finance vs heart‑driven coaching) affect willingness to change, the emotional load of decisions, and ultimately the success of coaching interventions. The excerpt underscores the importance of integrating head (logic), heart (values), and gut (intuition) when making tough business choices and highlights the mismatch that can undermine change initiatives.










