Cian BrennanFounder, Quantum Contract Solutions · Founder

Be the premium option.

Name: Be the premium option.
Uploaded: 2026-04-04T04:00:27+00:00
Duration: 19 s
Channel: Cian Brennan
Description: Subcontractors should charge the highest rates in their market. Higher prices fund better staff and equipment, which improves work quality and…

4 Apr 2026 · 0 min

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0:19

Subcontractors should charge the highest rates in their market. Higher prices fund better staff and equipment, which improves work quality and reputation, bringing more referrals. This breaks the low-bid cycle and lets you stay expensive.

Be the most expensive subcontractor in town. When you do, you're going to get more margin, more revenue, you're going to be able to hire better people, you're going to be able to get better equipment so they'll be able to do better work. That's going to create a cycle of having a better reputation, that you're going to get more referred work. And then because you don't have to bid more, you can charge more. You don't have to bid the lowest, you can charge more money. And you get into this virtuous cycle, it's called.