The next generation is way smarter. Here's why.

28 Mar 2026 · 0 min
0:29

In this monologue, the speaker argues that the perceived labor shortage and the younger generation's disinterest in trades and college are not due to a lack of work ethic but stem from businesses underpaying workers. He notes that many young people view college as a rip‑off and doubt the adequacy of retirement funds, leading them to avoid traditional trades like plumbing, electrical work, and carpentry. Counter to the common narrative that workers simply don’t want to work hard, the speaker contends that low wages are the real problem. He shares a personal anecdote of earning a substantial income as a 17‑18‑year‑old construction worker, illustrating that trades can be lucrative when compensated fairly. The speaker concludes with a business recommendation: pay employees more and, correspondingly, charge customers more, which he believes will result in healthier, more sustainable businesses.

More from Cian

youtube.com

This is what no negotiation really means.

6mo ago
youtube.com

Ever finished a job and wondered where your money went? Click the link to learn more.

6mo ago
youtube.com

Rule #1: Do not work without the paperwork. Rule #2: Refer to rule #1.

6mo ago
youtube.com

Be the premium option.

6mo ago
youtube.com

Young people don't want to be in construction anymore.

6mo ago
youtube.com

Compliance is more than just paperwork. It is margin protection. Click the link to learn more.

6mo ago
youtube.com

Rushed, more pressure, more stress. Why is your price the same?

6mo ago
youtube.com

I only work with rich people because of these 3 things...

6mo ago
youtube.com

You’re not a charity. You’re a subcontractor. Lock in your margin. Click the link to know how.

6mo ago
youtube.com

Most subcontractors are counting the wrong clock.

6mo ago
youtube.com

Do you know what the number 1 cause of death in construction is?

6mo ago
See all content