A General Theory on Domain Dominance | Robin Sharma

Hi, it's Robin Sharma. I hope you are fantastic. Well, I am in refueling mode on the magical little island of Mauritius. Been doing a lot of deep thinking. I've been reading the Great Gatsby. I've been reading Lord of the Flies. I've been reading this this morning while I'm having my morning espresso. I've been reading a book by Seneca, how to Die, which is just, you know, philosophy on how to live life fully and how to live in a way that you understand the interconnectedness of life and how, you know, we spend most of our lives learning how to live. And what Seneca says, this Roman philosopher, he also says, you know, we should learn how to die, whether that comes soon or whether that comes late. And one of the other things I've been doing is doing a lot of journaling and a lot of.

Game charting, as I call it in my I work with the CEOs and elite performers and special producers and the billionaires and the icons that I'm blessed to mentor. And one of the things that I've been working on is a new model that I'm very excited to teach at the Titan Summit coming up this December. And it's called the dominant the Domain Dominance operating system. It's a new model I've never shared before, and I wanted to give you a few insights from this new model. If you're an entrepreneur, if you're a business builder, if you are an empire creator, this will be very helpful and I'll get right into it. So the primary principle is this. There are a series of platforms that you want to optimize in your business and in your professional life. Because if you can optimize one platform that I'm going to get into, even just one, you're going to be an uncommon performer. Now, here's the key thing I would invite you to play with. If you can actually optimize another one of the platforms, I'm going to walk you through. You're going to go from an uncommon performer to a special performer. And then if you can actually optimize and elevate to world class, a third one of the platforms I'm going to walk to, you're going to go from an uncommon performer and from a special performer into a rare air performer. And the more you can take the four, I'll be probably teaching six of the platforms at the Titan Summit, but I'm going to walk you through three or four right now in this training video. As you start to optimize each of these Platforms of value delivery to your clients and the marketplace. You really differentiate yourself and you become biw best in the world. You become so good at what you do that no one can touch you. You become the only one on the planet who can do as good as the Taj Mahal, as good as a great painting from Jean Michel Basquiat or Van Gogh's work. I just saw this incredible document, this incredible movie starring Willem Dafoe about Van Gogh. And Van Gogh is just. He's my hero of the day because he never sold a painting in his lifetime. He died poor. They laughed at him. I mean, I saw one scene in the movie where he was in an. In an insane asylum. And the priest who was running the insane asylum held up one of Van Gogh's pieces of art and says, van Gogh or Vincent, do you really think you're a good painter? Because obviously the priests looked at it and thought it was child's play. No one really thought Van Gogh was a good painter at that time because he was so far ahead of his time, like any great visionary like you doing your magic. And Van Gogh thought, and he said, yes, I'm. I think I'm a good painter. And then the priest looked at him and said, oh, well, okay, you can think what you think. And literally took the painting, turned it around so he wouldn't have to look at it, and left it on a bench after Van Gogh walked away. And what I'm suggesting to you is one of the reasons Van Gogh is my hero of the day or of the year is because, you know, produce your art not for the status quo or the majority. Produce your art for future generations. You know, and the very nature of great poetry and great product and great art is people the status quo. And the majority won't understand it because it's so good and it's so advanced and it's so disruptive. So the second platform is produce a magical product. And what I'm suggesting to you is just even do getting to world class on those two of those value delivery platforms. Two of those is going to make you not only uncommon and not only special. You're going to start playing in rare air. Very few people are going to be able to do even just those two things. I'm going to get into the third value delivery platform if you want domain dominance. And that's the guest that is. Guest is God customer service. Guest is God customer service. This is a new model, so it's a little bit raw. I wanted to share with you. By the time I get into the room with all the people attending the Titan Summit this year. It'll be refined and I'll have it into a framework and I'll be able to explain it with examples and reverse sequencing and deconstructing the way I always do at the Titan Summit. But the third platform is guest is God. Customer service. I was in India a few months ago and the gentleman who was helping me at the hotel was just like marvelous obsessive attention to detail. He was a merchant of wow. He radiated positivity. He was all about solutions versus any problems. He just had a mentality of can versus a mindset of can't. He was just a magnificent leader without a title. And I said, you know, what's your philosophy? You're up, you know, you're up with me at 4:30 in the morning opening the gym for me and there's a smile on your face. And last night we didn't get in, you know, until say 12, 12 o' clock or whatever. And he just said, you know, my philosophy is guests are God.

And you know, what I'm saying is in terms of a third value platform, as you grow your business and grow your career, if you can see your customers, if you can see your clients compliance as God, you know, in other words, you will do whatever it takes to wow them, then you will come from a frame of reference where you know, you'll do whatever it takes to be, gasp, worthily good for your clients. And people are people. And when you deliver awesome value to people, they fall in love with you and they fall in love with your brand and they fall in love with your product and they beat a path, a global movement and a path to your door. And then the final platform I'm going to get into right now, for the purpose of this training video on the domain dominance operating system is Dramatic Client Frustration removal. So that's the fourth platform, Dramatic Client Frustration removal, you're saying, Robin, what does that mean? It means your job as an entrepreneur is to remove the frustrations in the minds and hearts of your clients. I'll repeat that again because I suggest it's very important, tremendously important. You deal with most businesses that actually add frustration and they add pain to their clients. It's just frustrating because the product isn't what the business said it would be, or the client service is so bad, or the user experience is so bad, or the thing just doesn't work. And what I'm suggesting to you on this fourth point of the fourth platform of this value delivery system is your job as an entrepreneur is to remove the frustrations and the pains of your clients so that it allows them to live their lofty ambitions and fulfill their highest desires. And if you optimize that value delivery platform, those are only four. I'll probably get into eight of them at the Titan Summit this year. But those are only four. Then what will happen is all, all eight, or for the purposes of this video, all four of these platforms come together. You're already playing it world class in all four. And you literally rise from an average performer past you blow past an uncommon performer, you rise past a special performer and you get into a rare air performer. You literally in your shop and your team become the only shop and team and enterprise in your field. You who can do what you do, you become astoundingly great. Now here's the key. The marketplace rewards scarcity. The marketplace rewards people who do things that most people can't do. And that's why drake gets paid $2 million a show. That's why a Van Gogh is sold for hundreds of millions of dollars. That's why a lot of the billionaires became billionaires because they delivered value and behaved and performed in a way that, that only a handful of people can do. And that's what I wish for you. So that is the domain dominance operating system, at least about 40% of it. The rest I'll get into at the Titan Summit this year. Well, I'm really excited to share as well that most of the seats for the Titan Summit for this year have been sold out. At last year's event, they were snapped up by people in the room. So we don't have a lot of seats left. But I wanted to share, we do have a handful of seats left. And so you can read all of the information below and I would love to help you in the room. This event, the Titan Summit, has become one of the most celebrated events in the world for empire creators and people who want to be billionaires and people who want to live world class lives and people who also want to change the world in the most positive of ways. So if you were looking, if you're frustrated because you hit a wall, or if you're already doing well, but you want to accelerate your productivity, your prosperity, and your impact in the most dramatic of ways, then I'd love for you to be in the room. It's not an event for everyone. Yes, it is an, it is an expensive event if you want to look at it that way. And yet for the right person, you'll realize that it is actually priceless event because you can't put a price tag on you. Optimizing yourself and you understanding how the billionaires and the corporate titans and the icons of business have done it. And that's exactly what the Titan Summit is. It's me. Along with a faculty of world class performers. Day number one is on exponential productivity. You will learn how the best producers and the most successful people in the world run their days, run their mornings, run their routines, their systems to optimize their creativity and productivity. How they build world class teams. It is an accelerated advanced day one in terms of exponential performance. Day two is all about how do you hack longevity and how do you live past 100? And we've got many of the best experts on the planet that will get into biohacking brain performance. How do you have more energy so you get more things done and how do you live in a state of health and wonder so you not only are productive but you live a great life. Day number three is how to build a world class company. In the past we've had Richard Branson, Steve Wozniak, the co founder of Apple, we have had former president of Starbucks, and you just wait and see who we're gonna have on the stage this year. Not only on day three, but all the days and the final day is all about how do you make history? How do you make history through your life? Because ultimately life can be a short ride and you want to use your life to make the world a better place and leave a legacy and make a great impact and contribution. So all of the details are below. And as I mentioned, we only have a few seats left, so snap up your seat before you miss this once in a lifetime opportunity to get your place at the Titan Summit for this year. I hope this video has been helpful. And from magical Mauritius, I bid you adieu.