All Times Are UNCERTAIN | Simon Sinek

First and foremost, we have to understand that there's no such thing as certainty of outcome. And this is why this is one of the. This is a huge difference between finite mindsets and infinite mindsets. Right? A finite minded leader is afraid of surprises and does not like uncertainty, which is why they like to work work in very short time frames. Because you can actually affect quite a lot of certainty if you only think quarter to quarter, maybe year to year. But if you start thinking in 5 and 10 year increments, we all know we have zero control over those outcomes. So finite minded players like to play with very short time frames because it makes them feel better, even though the game is infinite. So it's actually again, sort of a stupid idea. Infinite minded players embrace uncertainty and find opportunity in surprise. And so where something goes wrong or different. And just as an aside, I got such a kick out of when Covid struck. You know, everybody was talking about during these uncertain times, news flash, all times are uncertain. There's never been a time in history ever that was certain. All that happened was something that we didn't expect took place, that reminded us that time is uncertain. And for the finite minded players, the immediate reaction was panic. Right, what am I going to do? How am I going to survive and double down on the old way of doing things, hoping that if I just did it more, or at least attempt to do it online, that it would survive. Right. The more infinite minded players, and this has nothing to do with stress, we can still have high stress with what was going on, but the more infinite minded players saw the sudden change in their business and thought, ooh, okay, this is an opportunity. What can I do with this? And instead of doubling down on the way they used to do things, but doing it online, they said, okay, the times have changed, the way I operate my business have changed. All the things that I used to be able to do, like having lunch with people, can't do anymore. So given what I know now, if I was starting from scratch, I have something really valuable and important. How would I build my business today to still provide the value to the people who are looking for the thing that I offer? And that was their mentality. Their mentality was very entrepreneurial, their mentality was very creative. And though it may have caused stress, there was an appreciation for the opportunity.