Business is an Infinite Game

And we have to remember and you touched upon it. You know, business is an infinite game, and I love it when companies say, you know, we're number one. I'm like, well, first of all, you don't even know who your competitors are. You know, Second of all, a new competitor can join the game at any time. Oh, and by the way, even if you and companies will say, no, Simon, we really are number one. And I'll say, for now. For now. You know, and this is what I love about the infinite game. You just add for now. At the end of any accomplishment, you realize, oh, my God, this is the worst year we've ever had. For now. You know, like, we are the best for now. And you can never get cocky, but you can never believe that the bottom is the bottom either, because it's an infinite game. And I think any company that strives to be the best, well, you're picking your own metrics. I mean, you can be the best at anything, but to be better every single day is a much better thing to strive for in an infinite game.