Can "Winning" Be Your WHY? | Simon Sinek

Vincent from the why Believers Book Club asked, I like to say that I like to win. That's how I describe myself. That's what drives me. I don't do it for the money or for the bonus. Is that my why.

Vincent? It is not. Winning is a result. And so we all like the win. It feels good to everybody. And the problem with doing something for the win, though it's motivating, it's not inspiring, is because after you do, it's this. That's dopamine. You get a hit of dopamine from winning, right? So you do it once, you want to do it again, and we want to do it again. And what happens if you go through a whole string where you don't win? Remember, winning is a result. Inspiration is an input. Winning is an output. And so the question is, what is it? And it's not just winning everything. Are you that competitive that you would. If you're so driven to win, would you trip people and cheat so you can win? That's the problem with being only motivated to the win. So the question is, is that the reason your friends love you because you just like to win? Of course not. And our why is the value we give to the world that is bigger than the win, more than the win, and may drive us even when we're not winning and keep us inspired regardless of the outcome. And it's the reason our friends love us. It's the reason our colleagues love us. It's the reason our clients and customers love us. So your friends don't love you because you're a winner. Your friends love you because you offer some value to them in their lives. That's where you want to go searching.