Engagement Garnification | A Bit of Optimism #Podcast

Honestly, Taylor Swift pioneered this, right? To be able to take something like a fan base and move it, to use them for good, but also to play into the games that they like to play. There are all of these ways for fans to participate online. You look at some of these discord groups and these Reddit threads. The engagement in there is insane. Two albums ago, we didn't release a track list. Instead, we took our track list. We cut it up into 36 jigsaw puzzle pieces and shot the jigsaw puzzle pieces out across the Internet. Our fans had to work together across the world in order to put together this jigsaw puzzle. They posted it and that post got more pickup than pretty much anything that we ever posted. And it wasn't even your post. It was their post. It was their post. That is beautiful. When I do work in climate and movement building, I take that strategy and work with nonprofits to do the same thing. Because if you think about it, it gives them ownership over the product in a way that you could never do if you were forcing.