Finding the right words for your Why.

People often say that they think they have their why. Well, more than that, that they feel it, that it feels right. And they know they're in the ballpark, but they're struggling to find the words. That's okay. The most important part about this why process is that indeed, it feels right. Remember, the why exists in the part of the brain, the limbic brain, that controls our feelings. It also controls all our behavior and decision making. And so we don't want to think that it's right. We want to feel that it's right. And once you have that gut decision, that that's it. And you get goosebumps. When you start telling the stories that you think push you towards your why, then you know you have it. If you start to well up or have an emotional response, you definitely know you're in the ballpark. Then the trick is to find the words. And it's the words. It's the ability to articulate your why that makes it actionable. And so, absolutely, the words will evolve, the words will adapt and change, but the meaning cannot. It's the meaning of those words, those words that give you that visceral feeling, those goosebumps that make you well up. Whatever the feeling you have is, that's what's paramount. But the words you can tweak and change. Absolutely, for the end of time. I've tweaked my why multiple times over the years, but the meaning of it and the basic direction is still exactly the same. It's like a submarine. When the captain orders the submarine to go north, the submarine doesn't go in a straight line. It kind of goes like this. And your why is the same thing. You need to know the direction it's heading. But it's okay if it goes like this. As you're tweaking the words, as long as you're moving in the right direction.