Four Moves To Millions

4 Oct 2023 · 1 min

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0:40

Myron Golden breaks down four levers to scale revenue: generate more leads, convert more of them, raise what customers spend through upsells, and keep them coming back. He uses his own business numbers as proof and invites you to join the Make More Offers challenge.

Questions this video answers

(1) Increase lead generation; (2) Increase lead conversion; (3) Customer ascension (increase amount each customer spends); (4) Customer retention (continuity/subscription).

$2.6 million.

$6.2 million.

$15.6 million (spoken as "$15.6" in context referring to 2021/2022 sequence).

Over $12 million (year-to-date, before mid-year).

Chapters

Four moves to millions. What if you were only four moves away from being a millionaire? Are you an entrepreneur? You own a business? Do you run a business? Are you a CEO? There are four moves that can make you millions of dollars. Move number one, increase your lead generation. Move number two, increase your lead conversion. Your move number three.
Increase the amount.
Each one of those customers spends by customer ascension. And then the fourth move is customer retention. The best customer retention mechanism I've ever found is concept called continuity. Where they buy it once and pay for it from now on. If you will do those four moves, they can make you millions of dollars. Our business made $2.6 million.
In 2020, $6.2 million in 2021, $15.6.
Million in.
2022.
Already before the year is half over. In 2023, we've done over $12 million. Those are the four moves that have made our millions. And if you apply those four moves, they can make your millions as well. Check out the make more Offers challenge to learn to master those four moves.