A short motivational talk (YouTube video) arguing that people often consume learning (books, seminars, masterminds) without change because they leave with lists of "shoulds." The speaker prescribes "one must, zero shoulds": pick one single actionable "must" and repeat it, which produces meaningful change in life and business.
Chapters
Are you one of those people who reads lots of books and nothing changes? Goes to a lot of seminars? Nothing changes. Attends a lot of mastermind? Nothing changes. Well, I believe nobody ever taught you how to get the most out of a learning experience. And I'm going to tell you the point. I'm going to give you a great formula for getting the most out of a learning experience. Leave with 1 must and 0 shoulds and what happens. People read a book or they'll go to a seminar or they'll join a mastermind. I should do this. I should do this. I should do this. I should do this. And they leave with a whole list of shoulds and they don't do any of them. If you pick one thing, this one thing I must do when you do that one must, it will change everything. It's amazing how much power one right action repeated over and over can have and the impact can have on your life and your business. One must, zero shoulds.