Short excerpt from a YouTube video in which Simon Sinek reflects that his message about purpose, trust, and cooperation would have been dismissed in the 1980s–1990s business climate that prioritized shareholder profit and rugged individualism. He sees the current public conversation about purpose as hopeful evidence that business values are shifting toward cooperation and purpose over profit.
I wouldn't have had a career in.
The 80s and 90s, are you kidding? Talking about why and purpose.
I would have been laughed out of purpose on like hippie dippy stuff.
I joke that.
You know it's embarrassing that I have a career. I talk about trust and cooperation.
There should be no demand but the.
Fact that there is and people want.
To talk about this and learn about this, the.
Fact that it's a public conversation, I think a rejection of the.
80S and 90s form of capitalism the you know, where we over indexed on rugged individualism and shareholder supremacy and profit before people and.
Profit before purpose.
Gives me hope that even though it's a.
Bumpy road and we haven't figured out what it'll look like, I think we're trending in the right direction and we're having those conversations and the companies that are doing that are the companies that we're highlighting and wanting to work for. So I'm very optimistic.