Clegg breaks down how to grow your business predictably: measure leads and sales per day, track your premium and continuity offers, and repeat a cycle of measuring, monitoring, adjusting, and controlling. Start now.
Chapters
Whatever great and noble thing you are going to begin to do, begin today. The best time to plant a tree was 20 years ago. The second best time is right now. What are some ways that you can begin to implement the Boss Moves from the Boss Moves book to grow your business today? 1. Decide that you're going to start measuring. Measuring what? How many leads am I generating per day? How many leads am I generating per month? Number two how many core products am I selling per day? How many core products am I selling per month? How many premium value offers do I have? How many continuity offers do I have? How many different ways do I have to promote that continuity? So you have have to measure and then once you measure then you can monitor what you've measured so you can make adjustments and then it gives you control over the growth. You can literally predictably grow your business in a calculated manner by measuring, monitoring, adjusting and controlling four moves.