Simon Sinek delivers a short monologue stating his "just cause": he imagines a world where the vast majority of people wake up inspired, feel safe wherever they are, and end the day fulfilled by their work. He has committed his career to supporting and celebrating leaders who can help build that world, acknowledging he cannot do it alone and that it may not be achieved in his lifetime.
Chapters
Imagine the world that you want to live in, and that just cause will influence your friends. It'll influence who you vote for. It'll influence the way you build your business. It'll influence the culture of your company. If you ask me, my just cause I imagine a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work that they do. That's the world that I want to live in. And so I've committed all of my energy in my career to help build that world. I personally have taken a bet on leaders that I've made it my choice to find support and celebrate the leaders that I think are more likely to build that world because I know that I can't build it alone. It's going to take massive amounts of companies and leadership to create that world with me. But I'm agnostic as to the route that I take. But that's the world I want to live in. So that's what I've committed to, knowing full well that I'll never get there in my lifetime.