Simon Sinek explains how discovering your why shifted his life from focusing on what he does to what he believes. He uses it as a filter for every decision, including who to work with, and describes living with purpose as the result.
One of the big misnomers about the why is it's only about our work. It's not. It's about who we are.
Oh, hi there. Didn't see you.
When I originally learned my why, it literally changed my life.
I stopped talking about what I did and started talking about what I believed.
It was amazing how powerful this why statement became as a filter for even the kinds of people I wanted to work with. I never imagined being an author. Nothing changed. I was the same idiot as I was before. The only thing that changed is I learned how to start with why. The whole point of this is to now live our lives with purpose, on purpose.