21:34

Myron Golden explains how he used AI (ChatGPT) to study the ecological concept of "perturbation" (how pollen spreads) and mapped those natural mechanisms to social-media processes to intentionally replicate virality. He lists six perturbation mechanisms — wind, insects, animals, water, explosive mechanisms, and mechanical disturbances — and gives social metaphors: wind→social media/virality, insects→word-of-mouth, animals→influencers/leadership, water→community engagement/events, explosive→memes/viral trends, mechanical→controversy/disruption. He illustrates the framework with a recent anecdote: a 2–3 minute interview sparked ~50 million cross-platform views in three days and produced large follower gains (≈80,000 Instagram followers in three days; ≈20–30,000 on TikTok), and draws lessons about preparedness and intentional replication.

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