The Importance of Asking "What If...?" | A Bit of Optimism #podcast

3 Jun 2025 · 1 min

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0:30

A short podcast/video monologue encouraging experimentation and creative 'what if' thinking in business. The speaker argues that asking 'what if' and trying unconventional combinations enables building varied ventures (a bakery with many locations and a nationwide care package business) and keeps the creator's spirit alive.

Chapters

Ask yourself what if? And give it a try. How did we build a bakery that is Locations all over the place, a care package business across the country, all kinds of crazy stuff. It's because we didn't follow a roadmap and we were just like, what if. What if I put cookie dough, sweetened condensed milk, Ritz crackers and Bugles? Yeah, that sounds great. In the oven. Who's to say who gets to make the rules? If we're not experimenting, if we're not asking ourselves what if the spirit and the heartbeat of who we are, we don't feel like ourselves?