Short spoken excerpt from a YouTube video where Myron Golden presents the central claim that the master key to success in selling and business is to truly love the people you sell to. He argues that caring (love) ensures you only offer products or services that help customers, which creates a grateful buying experience.
Chapters
Hey there, Myron golden here. I want to warn you about the missing ingredient on your success path. Most people think I'm joking, or they think I'm not serious when I tell them this. The master key to success in selling and business is this. You have to love people you sell to. You say love the people you sell to. That sounds so ooey gooey might sound. I'm telling you, love is the master key. In fact, people don't care how much you know until they know how much you care about them. If you truly love somebody, you will never sell them anything that does not do them good. So work on loving people enough to create a sales experience for them. When they're done buying from you, they thank you for the opportunity to buy. And that can only happen if you truly love the people that you sell to.