Phil Rosenthal and Simon Sinek use a Ray Romano story to show why specific details make stories universal. The more you zoom in on one moment, the more people recognize themselves in it. Generic storytelling pushes people away.
Was Raymond your big break? Yes. And I got a tape of a comedian named Ray Romano.
I don't know if you've been watching tv, the crap. It's on now.
I just asked him, tell me about yourself, where you come from? And he just.
So I got twin boys and an older daughter. My family lives close by and they're always bothering me. My brother is older and he's a police sergeant and he lives with them. He's divorced. He's jealous of me. He saw an award that I won for Stand up and he said, never ends for Raymond. Everybody loves Raymond.
But I thought, that's a good place to start. The lesson is, the more specific you get. Get? Yeah. Not just in writing, but in everything in life. The more specific you get, the more universal it becomes, the more people you hit. Because we all deal in specificities. So even if there's a crazy thing about you that is not something I do, I'm gonna relate to it because I do a crazy thing too. We try and make things general. To have mass appeal always fails. Always fails. Because people can find no relevance themselves. It's weak. It's weak. And so the specificity.
Is a Trojan.
Horse that allow somebody to find their specificity. What is general and relatable are the feelings that go along with the stories. Exactly. The hook is the specific genius.
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