What Is A Brand ?

25 Feb 2023 · 1 min

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0:53

A short YouTube talk arguing that branding is the most powerful marketing method. The speaker defines a brand as 'a name that reminds you of a story' and explains that brands work when potential clients see themselves in that story — either feeling better or appearing better to others — which motivates them to adopt and spread the brand. The clip recommends businesses build names that evoke stories customers can insert themselves into.

Chapters

What is a brand? And I remember I used to hear people talk about branding before I had one, and I thought, they're just talking about branding because they don't know how to sell. They're just talking about branding because they don't know how to do marketing. But the reality is, branding is absolutely the most effective and powerful method of marketing. What is a brand? A brand is a name that reminds you of a story. And ultimately, if you're a client for that brand, for that brand, you see yourselves in that story. That's why brands work. That's why branding works. And if you want to do something that's really powerful for your business, begin to build a brand. Make sure your name associates people in their minds with a story that they can insert themselves into. And when they insert themselves in that story, it either makes them feel better or makes them feel like other people are going to look at them in a better light. And then, and only then, will they want to be a part of your brand and spread your brand message. A name that reminds you of a story you want to see yourself in.