What is something that people teach in your industry that is harmful?

27 Mar 2024 · 1 min

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0:46

A short monologue (YouTube video transcript) where Myron challenges a common sales maxim — “people love to buy but hate to be sold.” He argues this is false: people love to buy and they also love to be sold, but they hate being convinced. He defines selling as persuasion (helping someone make a decision they already desire for their reasons) versus convincing (getting someone to decide for the seller's reasons). The core claim: effective selling is persuasion, not convincing, and people welcome persuasive selling when it aligns with their desires.

Chapters

One of the most devastating myths that people in the business and sales arena teach is that people love to buy, but they hate to be sold. I don't know what chucklehead came up with that idea. People love to buy, but hate to be sold. That sounds good, but it's just. It's a bunch of nonsense and word salad. The reality is people love to buy and they love to be sold. What they hate is they hate to be convinced. Well, what's the difference, Myron? Well, selling is not convincing. Selling is persuading. Persuasion is when I help you make a decision you already desire to make for your own reasons. Convincing is when I get you to make decision I desire you to make for my reasons. People love to be persuaded, but they hate to be convinced. So I believe that people love to buy and they love to be sold, but they only love to be sold by somebody who understands what selling is and that it's persuasive and not convincing.