What is the role of Creative Thinking in organizations?

You know, I think we forget that creativity matters everywhere and creativity thrives in the face of problems, obstacles or chaos. And I love when leaders get together and they face a challenge that they may have faced before and somebody says, what if we tried this this time? And I love the risk tolerance that goes along with trying something new in a leadership context because like any kind of experimentation, any kind of innovation, you know, there is a risk doing something differently because it, it may fail and it may make a new problem, but it might actually work better. So I don't believe in blind risk taken. I mean, I think you have to consider what will happen if it does fail. What's the backup plan? But one of the greatest joys I've had in being a leader is when I have faced very difficult problems to try entirely new ways of solving that problem that are counterintuitive. But yeah, I think mixing it up, it makes for better leaders. Like experimentation makes for better anything.