Clive Cable walks through his AI-powered workflow for building high-converting marketing assets. He starts with a 21-question brief to build a buyer persona, extracts 15 buying beliefs and top 5 objections, then maps the buyer's brain chemistry using the NeuroCopy Analyzer. Design elements are matched to the persona so copy and layout work together to drive conversions.
What to expect when working with Clive Cable. Here is my client experience. We begin with the research, go to writing, end with optimization. So we start with the research and buyer analysis, the neurochemical brain map, the copy creation, any refinement that needs to be done, the message-to-market match, lead gen logic, and the queen of design integration. Copy is king, as we know, but design is queen. What we'll do together. We'll begin with a copy brief with 21-question bot that analyzes your buyer and your offer. The output from that goes into Build a Buyer to get an accurate buyer persona. After that, we get 15 buying beliefs, 5 internal, 5 external, and 5 about the economy. Then to complete this phase, we answer the top 5 5 objections and turn them into frequently asked questions to put on your website. The copy brief is the foundation of everything we build together. This takes around 60 minutes and we brainstorm ideas together to get a truly unique perspective on what you do and why it matters to those who need your offer. Then the magic happens when we put the output of our efforts into the Build a Buyer Bot. As you read the output, You'll know we are on the right track. But we don't stop there. I give you 15 buying beliefs. 5 internal beliefs about themselves and their ability to use your product and service to get the outcome they deserve and desire. Then there's 5 external beliefs about the way those close to them believe about their ability to follow through and be disciplined to keep going until they get their desired result. Then there's the last 5 beliefs about their environment or the economy, depending on which is more important to them at this time. Then we move into the dark side of the mind, where we ask for 10 hidden desires they would never admit to anyone. Finally, we get to the core of their deepest motives for wanting what you have. This is a huge eye-opener. And now, with this information, we can make you a Category of One. So we create the neurochemical brain map details of your buyer persona because we put all the research into NeuroCopy Analyzer. It analyzes the data in real time and it gives you an accurate neurochemical brain map of your buyer persona showing you what to do and what not to do in your copy. So we need 3 more things, your credentials and any achievements. That's the first thing. Any testimonials or any social proof. Then there's your backstory of your product or service. Now I have a proven sequence of using a combination of AI bots and GPTs to get you high-converting copy. Copy is now entered into NeuroCopy for analysis. You choose quick or deep enhanced mode, and then we'll revise the copy to to make sure it aligns with the brain chemical map of the buyer persona, and you'll get a percentage score to show you how accurate that is. Now your copy is entered into the lead gen logic for analysis. You upload your buyer persona because it will not understand anything until it has your buyer persona. Then you put your marketing asset into that, any piece of marketing you want analyzed. And then you'll receive impact-ranked fixes, specific rewrites, and the psychology behind why they work and more importantly, why they're needed. So let's turn your marketing assets into money-making conversion machines. Now we need the Queen of Design. The copy is now entered into the Queen of Design for analysis. The buyer persona research is entered into it, and now you get website design that is matched to the buyer persona precisely. Including the type fonts, the match pairs, the layout. And then these are not obvious things. These are so subtle, but they can make the difference between high-converting and not so high-converting copy. If you already have good copy, I make it inevitable instead of optional. If you want higher conversions without rewriting a word, pages that feel calm, authoritative, and persuasive, design that works with psychology instead of against it, Website architecture that turns browsers into buyers, then I'm not optional, I'm leverage. The queen of design difference. While others make things pretty, I make things profitable. The result? If at first you succeed, try to hide your astonishment.
