The Journey of Balance and Success with Charlie Reading

Foreign.

I'm Charlie Redding.

And I'm Claire Fudge.

Welcome to the business of endurance. That's the advice I would give them is, you know, g, step outside your comfort zone, do more, go earlier. Because there's things I look back on and I think if I'd had the balls to do that earlier, I'd have got to where I got to now a lot quicker. So, yeah, that'd be the advice. He wrote down a load of goals, forgot about them, discovered them years later and he'd done them. But actually, I suspect that's very good TV and I suspect he had a more structured even if it was only in his brain. In today's rather special episode, I'm stepping into unfamiliar territory, not as your host, but as the guest, whilst my incredible co host Claire Fudge takes the reins. My journey has been a blend of relentless pursuit and strategic pauses marked by completing four Ironman competitions, completing ultramarathons and navigating the peaks and valleys of entrepreneurship. Founding, building and then exiting one of the UK's top financial planning practices wasn't just a career move. It was a testament to my belief in living life on my terms, by my design and integrating work with my other passions. This narrative isn't solely about finish lines crossed or the business milestones achieved. It's about the philosophy of taking three months of every year off. This practice wasn't just for rest, but for exploration, for writing, for deepening my understanding of what it means to merge business with fun. Having authored four books, I've sought to distill the lessons learned from endurance required in sports, business and life into insights that resonate beyond the pages. As Claire delves into my story, we'll explore the essence of balancing high performance with true enjoyment, the challenges of maintaining this equilibrium, and the victories, both big and small, that have defined my journey. Hopefully, you'll find it a tale of ambition, resilience and the art of crafting a life that celebrates achievement whilst embracing the joy of living. So let's flip the tables on me and I hope you enjoy the episode that is about me. Charlie Redding. Really looking forward to this episode where the shoe is on the other foot and I am being interviewed instead of being the interviewer. So if you listen right the way through to the end, I've got an amazing gift for you. So watch this space.

So, hello everybody. We are going to change up the podcast a little bit today and I'm going to be interviewing Charlie. So we are going to start, Charlie, with finding out a little bit about your Story and how you've got to where you are today.

Well, this feels slightly weird, doesn't it? The shoes on the other foot. I'm not sure I'm comfortable with this, but we'll give it a go, we'll see. Okay, so my story, where do I start? Well, I suppose the place I often start when I'm talking about my business life is a story about when I was traveling around the world and I was in Perth, Western Australia and I was staying with my uncle Bill. Now my uncle Bill was this kind of big sort of David Hasselhoff look alike. I still trying to emulate my uncle Bill through my swimming escapades. But Uncle Bill had this incredible house and it was surrounded by these beautiful artifacts. And I remember saying to him, you know, like, you've obviously got this incredibly successful business, but where have all of these amazing things in your house come from? And he said, well Charlie, I take three months of every year and I travel around the globe. Three months, Bill, you know, I thought once you got a job you had to sort of, you restricted to sort of 25 days holiday. And he said, oh well, you know, you work for somebody else's company, they set the rules. You work for your own company, you set the rules. I'm like, well that's interesting, that's. And that kind of as I sort of continued my travels around the globe, that was like a bit of a seed growing. So basically when I came back after traveling, I fell into, I mean I'm a farmer's son, so I expected to go into farming, but I kind of didn't really want to. And I fell into the world of financial services by mistake. And what I really found was I love giving people advice, helping them save their future and protecting their money, but I really didn't like the sector, the industry, the commission, hungry selfies and. But ultimately the reason I took that job was because I'd still got Uncle Bill's words ringing in my ear. And in fact, even in my interview for that job, the guy that was interviewing me described type A and type B person. Type A was the person that takes an employed job, they get paid a good salary and they, but ultimately they end up working for the bigger company and making lots of money for that company. Or there was the type B person that earns a bit less in the early years but ultimately ends up creating their own thing and controls how much time they were. And I'm like, that's Bill, that's my uncle Bill. I want, I know the answer to this question I'd be. So obviously that's where I ended up. Very sadly, my Uncle Bill ended up taking his own life because I thought he had everything. I thought he had incredible life. But he clearly he had mastered, I sort of later learned to be known as the science of achievement. He had, he definitely got, but the art of fulfillment he hadn't got. And so a combination of that and kind of not loving the sector I was in, I found myself thinking, okay, I need to do things differently. And so probably a whole load of things happened. But one of the big things that really started stuck out for me next was probably about 10 years later I was at a Tony Robbins event and I was. This was called Unleash the Power within. And you work across, walk across burning hot coals over the course of a four day event. But what Tony did really well was he kind of got us thinking about what decisions we've been making over the prior five years and what those impact, the impact those decisions were going to have over the next 20. And what I realized was, I mean once I'd got like with people dancing on chairs and it was all really crazy. So once I'd sort of got past the worry of the fact that I might have joined the occult or something, I basically thought back, I thought, well, okay, five years ago I'd set up my own financial planning business to do it properly and to do it the way I wanted to do it and to give the best advice possible and work on a fee basis rather than commissions and all that kind of stuff, which was market leading for the our sector at the time. But also I stood there going, hang on, I'm three stone overweight. I'm working every hour, God send. And yeah, the business is doing okay, but it's not doing brilliantly. And I realized and Tony said something over the course of those four days. He said, if you make the same decisions today as you made yesterday, you'll get the same results tomorrow as you got today. And it kind of made me, he made me create this vision of what life was going to be like 20 years from the future on this path. And all I could see was me sat weighing 20 stone, my gut hanging over the side of the chair surrounded by pizza boxes. Carol and the girls had left, the business had fallen. I was like, that's not the trajectory I want. And so I kind of left Unleash the Power within with this massive determination to sort out my health, sort out my work life balance and also create work out how I could help clients at a much deeper level. And so I did it and really, and I did it in that order. So I went from working every hour God sends to taking three months of every year off like my Uncle Bill. And as a result of that, over the course of the following years I've created incredible family memories. We've traveled the world together, amazing experiences together and, you know, that's been an incredible part of my life. Then in terms of health and well being, I went from being three stone overweight and, you know, struggling to run up some stairs to obviously as, you know, completing multiple Ironmans, running bloody great ultramarathons around the Cornish coastline and any number of stupid things along those. And that was kind of a gradual trajectory. But it's amazing how, and I know you know this, but it's amazing how a little bit often makes a massive impact over the long run. And so that was really good. And then, and then from a business point of view, I wrote, I initially wrote a book called Dream Retirement that kind of had a really big impact on our business and efficient portfolio came to be known as one of the top financial planning practices in the uk. I was featured on tv, on radio, et cetera, et cetera. And, and subsequently I sold that business, but I sold that business having generated 50% growth year on year whilst taking three months of every year off and whilst writing four books and whilst doing all the stupid Iron man stuff as well. And so really that kind of then took me to where I am now and which is wanting to help other businesses do the same because I see so many business owners close to burnout. I see so many business owners not looking after their own health. You know, they're working every hour God sends, but they were also not seeing the growth they actually deserve as a result of all that effort. So my business coaching practice, the trusted team, is really about helping businesses grow whilst also regaining their work life balance, but also putting the fun back into business. Because even if you take three months of every year, still work nine months. So you got to love what you do because you spend a shitload of time doing it. So that's where I'm at. That's kind of. And so that, the Ironman stuff I love and the business stuff I love to.

It's an absolutely fantastic story. And you, I heard the story before but actually when you hear it in the kind of, in the fullness that you've just described, it is amazing to hear kind of, you know, the things that made you want to change along the way, you know, right from your uncle through to Tony Robbins. And actually, one thing that just stood out from what you've said is about the art of fulfillment. And that's exactly what you're describing, like, towards the end. And the one thing that resonates with me is actually, you know, we can all be working really hard, but it's actually about fulfilling things. And, you know, listening to you, hearing about you fulfilling life and wanting to help others, I think is an amazing journey and story.

And just to sort of finish that piece off, I think you kind of prompt another thought, which is that, you know, with the Art of Fulfillment, you. It is about, you know, there's nothing special about me. I just spend a lot of time reading books and coming up with new ideas that have helped me change the way that I live my life. But the Art of Fulfillment piece is it is like to kind of bring it back to Uncle Bill. It's really about sort of saying, well, okay, we've got to think about how we. I suppose the analogy often uses that when you get on an airplane, they say that you have to put the face mask on yourself first. You know, you've got to look after yourself first. You've got to put your. You've got to put your own happiness and health and wellbeing first. Because if you can't put the face mask on yourself first, you can't help the person that sat next to you or on the road behind you. So that's kind of where it comes from, I think.

And one of the things that I really wanted to ask you a bit more about, we often spend time, don't we, on the podcast, talking about goals and really, I guess I'm really interested to know a little bit more about why for you, is goal setting so important? And where. Where does it come from? So where's that sort of develop from in terms of, you know, you talk about it a lot. So. So why and why is it so important?

I think so where does it come from? Is probably a more difficult. I suppose it comes from all the coaching content I've consumed over the years. So whether that's strategic coach, whether that's Tony Robbins, whether that's Brian Tracy with like. There was one common thread that runs through all coaching and it's goal setting. And it's. No, like, at the moment I'm going through. You know, we've done nearly a hundred episodes of the podcast, and I'm going through and looking at every episode and picking out what were the most important pieces from each episode. And then what are the common threads across? And this will end up becoming a book, as you know. But the one thing that comes out across all of those hundred podcasts that keeps coming out more than any other subject, more than nutrition, more than anything else, is goal. Yeah. Why is that? Because the people at the very top, the people that are most successful, know that goal setting is a huge part of it. I mean, like I see. We see in so many interesting ways, I think. You know, like when we interviewed Mark Beaumont, who set the world record for cycling around the world, he did it unsupported. And he set a goal of doing it in 190 days, I think it was. And he hit that almost to the dead. Then nine years later, he goes back and says, right, I'm now going to do it with a support crew, and I'm going to set the goal of doing it in 80 days. And he did it in 79 days. So again, almost to the day, he hits it, you know, on the nose. And why is that? Because he set a very specific goal. When you set specific goals, you know, smart, smart goals. So specific, measurable, attainable, realistic, missed something timely. You can't smell smart as the dyslexic person.

You got all the elements in there.

But, you know, when you do that, you're much more likely to hit it. The other thing about goal setting is that it just is. So it's such a great way of pulling you forward. So when we interviewed Mark Bryant, who. For those of you who haven't listened to the episode, you must. Because Mark Bryant was diagnosed with terminal leukemia. His life insurance paid out because he'd got less than six months to live. But instead of sulking around that, he set a goal to complete an Iron man, which he knew would take years to do, but he did it six years later. And I have no doubt that one of the reasons what Mark Bryant is still here, it. Well, now, seven or eight years after that diagnosis, is because he set that specific goal to go and do an Ironman. And, you know, it becomes, you know, when we see sporting success, whether it's Kat Matthews setting the goal of doing the sub 8, it just comes up time and again. And in fact, there's a lot. There was a research that came out of Harvard that said that 3% of Harvard graduates wrote specifically write goals, and 90, 97% don't write goals. The 3% that write goals are worth more than the 97% that don't write goals. So it's just such a. It's such an Important part of the process, but it's also, so it is also a process. So. And you actually don't rise to the height of your goals, you fall to the level of your systems. So the goal setting is important. Writing down the goals is really because that's what inspires you to achieve great things. But it's then having the systems that ensure you achieve those goals. And it, and there's too much goal setting talk around. You just write the goal down, forget about it, and it all happens. No, it's general. What system do you use? And so that's why, I mean, I talk a lot about, in my coaching, I talk about tool called the Limitless Life Planner, which actually you can download for free on the trusted team or on charlieredding.com but it's just a tool that is the system behind the goal setting. So you set the goals, but it's the tool that keeps coming back to, okay, well actually this is the system that you use to ensure you're repeatedly looking at those goals. And what have you got to do this quarter to hit that one year goal? And what have you got to do this month to hit that, that quarter's goal? Well, you got to do this week to hit that month's goal. And what have you got to do today to hit those week's goals? And if you break everything down like that, it become, you know, they say it's like eating an elephant. You know, it's really difficult unless you just eat it one bite at a time. And that's all that goal setting is about, just chunking it down and breaking one big goal into lots of small goals.

I think, you know, definitely we've seen those threads, haven't we, of the goal setting throughout all the podcast that we've, that we've done. And actually on the Limitless Life Planner side of things, that is having delved into it, it's got everything you need in terms of a system. And you know, the one thing that I see about that is it does make you come back to it and address it the whole time. So from that a thought I've just had a question I want to ask you is you've talked about, you know, the real successes that you see from some of these people that you've interviewed in terms of goal setting. And certainly your success, I imagine is off the back of a lot of your goal setting. And I know the goals that, you know, you talked about. But what are the real problems that you see when people are trying to set goals and maybe don't achieve goals. So what are the pitfalls that you often see?

That's a great question. So one thing that a lot of people do is they just, like I just said, they just write down the goal, forget about it. And occasionally that could work. If you watch the documentary on Richie McCaw, the Amazing All Blacks captain, he wrote down a load of goals, forgot about them, discovered them years later and he'd done them. But actually, I suspect that's very good tv and I suspect he had a more structured, even if it was only in his break. The one thing I think that's really interesting with people and therefore goal setting, is that some people are more motivated towards pleasure and some people are more motivated away from pain. And actually the majority of people are more motivated to move away from pain than they are towards pleasure. You see it in financial planning. People get really stressed when their investments lose money, but they're not that motivated to find investments that are going to make them more money. And yet ultimately you're seeing exactly the same pound swing one way or the other. And so actually the problem that a lot of people have is they just write the goal and it's this lovely, exciting thing. But most people are more motivated by moving away from pain. So really good goal setting is about finding the pleasure. It's the carrot and the stick. So we also do fear setting as well as goal setting. So goal setting is, here's the positive thing that you're trying to do and this is how you're going to break it down and achieve it. But then what's the downside of not doing that? And if you think back to what I just talked about in terms of what Tony got me to do, unleash the power within, it was okay, what's the downside of me not sorting out my health and not sorting out my work life balance? It's this big thing on the horizon here that to me was way more motivating than, you know, creating a successful business and having three months of holidays a year. That actually it was the fear setting that worked for me to achieve the goal more. And I think so. I think it's a combination of the two. I think the final thing is that people don't set big enough goals. Goals are there to create a better life. Much better to hit, set a massive goal that's really scary. That's going to have you stepping outside your comfort zone and only achieve 80% of it. To set a really easy goal and achieve it. It doesn't matter whether you hit the Goal goals are a tool to help you live a better life. So create massive. I always think you create goals that are going to scare you, but not kill you. And to be honest, when I first set the goal of completing an Ironman, I wasn't quite sure whether the latter was true. But that's what it's all about. It's about, you know, goal setting is a tool to motivate you to achieve way more and live a better life. And it isn't really about hitting the goals. It's about the results you get as a result of setting the goals and having the systems to pull you forward.

So Charlie has just been talking about goal setting and something that we do really often at fourth Discipline. So if you'd like to download our goal planner, then go to fourth discipline.com and it's also available in the show notes to download. It kind of creates more stepping stones, doesn't it, as well? So your goals get kind of get bigger and. Yeah, more exciting, I guess, to a certain degree as well. And one of the other things I wanted to dip into a little bit is you often talk about measuring what matters. And I know that you love data and we're going to come on to AI in a second, but let's talk about data. So tell me a little bit about, you know, what you mean by measure, what matters, and both with it, you know, how does that play into both from a sporting perspective but also from a business perspective?

Well, I'm gonna. I'm gonna throw this back to you a little bit first, because I think you've said to me a few times over in the episodes and when I think I first came for sweat testing, it was like, all that data is great, but what are you doing with it? And it's great advice because in this day and age in spore, we get so much data from our Garmin, yet what the hell are we doing with it? And so I think it's one of the reasons why. And I don't use trainingpeak anymore. And we'll come on to that in a minute. But one of the things that loved about trainingpeaks was it boiled it down to three numbers. And I think what was great about that is it just you could, if one number was off, you go off and look at a bit more detail elsewhere. Why is that number off? Why am I doing something wrong? But it's just, it's real simplicity in numbers. And like, I remember hearing a story once of a guy going in back in the days, pre 9, 11 where you could go into the cockpit with the pilot. And whoever it was that was telling this story was basically looking at this sea of dials. The dials everywhere was like, how the hell do you fly a plane when there's like a hundred dials to look at? And the answer from the pilot was, actually all we ever do is look at those five dials. If that dial is reading something wrong, we look at these section of dials. If that dial's reading something wrong, we look at these section dials and it's like, actually, how do we boil it down to just the really important numbers? So it is about measuring what matters in support. Like I said, training peaks is a great way to do that. And you know, but in well being, that's great. You know, like, I love the fact that the Oura ring gives me two really easy numbers to see. My sleep score and my readiness score. My readiness score is a combination of my readiness is off, which actually was really bad. A couple of days ago. I was jet lagged from Toronto, probably had a few too many drinks as well. My sleep was off. My training had been quite intense because I was on quite a lot of training while I was there. And so my readiness score was lower than it was after the, the ultramarathon. In fact, I think it's my lowest ever readiness score, which is quite impressive actually. But like, it's just simple. I've got a readiness number and I know, okay, so the ready number stand. What's going on? Well, my heart rate variability is off, my sleep is off, my recovery index is off because I've trained too hard. It's like, okay, it's a warning system. Say, just take it easy for a couple of days, get you readiness score back up again. Because otherwise you risk yourself, risk getting ill, don't you? And the same applies in business. You know, we have a system that we talk about in the trusted team called the successful business scorecard. And it's about having a number for each different part of the business and going, right, okay, and what is the target for each number in the business and who's responsible for each number in that on that business scorecard. And that's a weekly number. And we just, you know, as a business owner, it's incredibly powerful to be able to look along the line and go, okay, for each part of the business, each section of the process. You know, this is how many leads we need to generate, this is how many plans we need to write, or this is how many new clients we need, or this is how many, you know, this is how much income, this is how much expenditure, this is how happy our clients and customers are, this is how happy our team are. Those sorts of key numbers, then you can go, well, okay, if that's the target and that's where we're at, it's, you know, like training piece. Green means you're hitting the target. Amber means you're a little bit off. Red means it needs attention. And if by doing that you can just create real clarity in terms of, okay, this is the part of the business that needs the attention because we've got three red numbers here.

Interesting to hear the way that you talk about, you know, data and using it properly. And it kind of sounds a little bit about what, you know, the same thing that you were sort of talking about with goal setting as well, that people will often ignore data sometimes if they don't like what it says. So actually that helps you to address it, doesn't it, in terms of, you know, looking at it, doing something with it. And I liked your analogy of, you know, the green, amber, red as well.

But I think, and I think on that, I think there's a couple of. There's a couple of things I would add. One is a saying, which I love, which is, in God we trust, but all others must bring data. So it's just about you've got to provide the evidence with data. But then the other piece to that, which is, which is something I took away from a book about Google, which is essentially that when it comes to people, not all data matters and not all things that are measurable. I don't know, what's the term? I can't remember exactly. Something along those lines. Not all things that you can measure don't matter, and not all things that matter are measurable. So when it comes to people, it's slightly difficult. And in fact, I was talking, I was doing a leadership meeting for one of the businesses I run today, and we were looking at introducing Gallup 12, which is essentially a tool of how happy are your people. And that's a really, it's really good way of putting a number on the team are this happy at the moment. And if they're not happy, what are we going to do to. What do we need to do to change it?

Yeah. Interesting how you can use different tools within business as well. I was thinking along the lines of data and another one area that I know that you really love. And we do spend quite a bit of time talking about AI and quite timely to be talking about AI as well. So I was just thinking about data and AI and I guess where do you see with AI is at the moment. Where do you see AI going in terms of how we might utilize that in business? So what's the impact, do you think going to be on business and on sport?

Well, it's going to be huge. It's going to be like, I mean, the examples that have been talked about a bit are things like virtual reality, cryptocurrency, blockchain, 3D printers, and they're kind of all things that have been the metaverse. There's been a lot of hype about them, but they've not really actually delivered. AI, I think, is the massive exception to this, and it's going to cause huge disruption. I mean, the best example I've seen through the podcast is when we were interviewing Mark Allen and him talking about Tridot. Because what we see with that is, you know, we've gone from a world where the coach has got more and more data to look at. And let's face which coach is going to sit there and go, right, okay, that, you know, Claire did that particular training at 6am it was kind of minus 2 degrees that day. She was doing it on a hilly course. It was a bit windy that day. None of that. And you know, what's your heart rate variability was you. All of that stuff, it's way too much data for any one coach to even deal with on the behalf of a professional. So you just got no chance. And yet what's the coaches re. What's the coach really most valuable for? It's the emotional intelligence piece. It's the coaching in the lead up to a race. It's the, you know, kind of the support around strategy and kind of, yeah, actually, you know what, you did have a crap week. I think we had to dial down the training a little bit because otherwise you're just going to get injured or burn out, whatever it is. That stuff is where the coach really is. So delegate the mundane and the recurring tasks to AI and free up the coach to do the bit that they do best, adds the most value, but the bit that they didn't have time for because they were spending all their time programming on training pics. So try DOT is the classic example of how AI can help a business accelerate or it's a massive threat. If you're going to stick to building programming athlete stuff on training peaks, you are gonna, you're gonna find your business is gone because AI is gonna be way better at it than you are ever gonna be. You know, if you're. Let's say you're a decent coach, you might have the experience of a thousand athletes. So you're building your training plan based on a thousand athletes data. A. I'll be dealing with 200,000 athletes, and they'll be dealing with, you know, they'll be dealing with athletes that are training in at altitude. They'll be dealing with athletes are draining in the cold and the heat. You've got no chance. No coach stands a chance with that. So that's either a threat to your business or an amazing opportunity. An amazing opportunity like we've seen with Will and Raya in Precision Coaching, embracing Tridar and going, actually, we're gonna. We're gonna do this because we know that this allows us to focus more on the stuff that we're best at. And it's the same with anything. You know, what I love about AI is there's an. I love the analogy around the Tesla. So when Tesla first released Autopilot, this guy was driving it back from somewhere like Silicon Valley, probably was trying to drive home in his Tesla. And every time it hit this sharp corner, it failed, and he had to take over. And then after been doing it for about a month, the Tesla took the corner. And every time thereafter, it took the corner. Now, what's really interesting about that is not just his Tesla learned to take that corner that day. Every Tesla on the planet learned how to take that corner that day. So that's what I can do. You get one learning here, but apply it to everything. And when you've got AI that is as smart as is passing all the bar exams, all the medical exams, all the Harvard Business exams, it's going to be way brighter than humans. Very. You know, by 2030, it will be brighter than a human being. And, you know, that means that there is huge threat and huge opportunity.

What do you think people are concerned about in business at the moment? So what do you think their main concerns are in terms of using it?

Do you think the acceleration of change, that is the biggest problem? So everyone is concerned that, oh, my God, you know, if we could replace, you know, and actually, this is a societal problem as much as anything. You know, you've got 10 million drivers in the U.S. well, if AI and autopilot gets a whole lot better, why, if you owned a haulage company, would you not have AI driving every one of your lorries? Why would you not have air driving every one of your taxis? Bang over tractors again. And that's the speed of Change, that's the problem. I don't think AI will cause the problem in the sense of, I think 15 years from now, this was all will balanced out and people will have had more jobs. And we had an amazing talk by a guy called Scott Oscarsky. Sorry, struggle with your name, Scott, but an amazing talk on AI at the Trusted team. And he actually made a point that the less, the more AI we use, the more valuable an individual employee will become. Problem will be the time it takes for people to retrain and do those new roles. It's the acceleration of change that is worrying. So it's an amazing opportunity, but it's how quickly it could disrupt society and business. But, you know, it's why every business and sport has got to be looking at, well, how can AI help me? And it's, you know, it's incredible. I mean, like, at like creating bespoke experiences, you could create a unique video for every one of, let's say, 100 prospects that's personalized to that prospect. But you've done one video and AI has changed the content to, to add the bespoke bits in. So it will also empower people to create incredible opportunities with their marketing, with their product development, with personalization. So I think it's really exciting, but also very scary. And if your competition is the one that's accelerating ahead with AI, you're going to get washed out pretty quick.

I think that's the key, isn't it? Is, you know, making sure that you are again, what I've just said about not sticking your head in the sand and actually, if you don't really know enough about it, is actually to go and find out about it and actually see where you might be able to use that, you know, within business and within sport. But yeah, it's both exciting, I think, but also I can see why there, you know, there are fears that exist as well, but yeah, some great opportunity. So one of the things that we always do on the podcast is we always ask a question that somebody might have asked our last, our last person that we've interviewed. But what we've done today is we've taken a question from Diary of the CEO, Charlie, I'm going to ask you a question that Sir David Brailsford asked. So are you ready for your question?

I'm ready. I'm slightly nervous, but I'm good.

1. If you've had a twin, what is the most important advice you would give to them?

Oh, dear. I, I think I've touched on one. So I'll Mention that already, and then there's probably one more that is. Is relevant. So the one I touched already is that it's actually the little things that you do often to create the biggest impact. It's not like you think with hitting goals, it's the big things you do occasionally, but actually it isn't. It's the little things you do often. And, you know, if people are listening to this do Ironman, they understand it because it's not about going out and doing one massive bike ride and one massive run and one massive swim session. It's about how consistency isn't about building up and doing it consistently. So that ultimately comes back to the habits that we form and the things that we do often. And so I think that's one thing I think don't be afraid to fail is the. Is probably the best. You know, the worst decision you can make is no decision. Get on, do it. Step outside your comfort zone. You won't succeed at everything. But I did an exercise recently in a workshop I was attending where it was looking at the guesses and the bets that I'd made, and I looked at all of the guesses and bets that I'd made in life and business and which ones went really well and which ones went really wrong. And the worst ones, the ones that went really wrong, if you added all of those up, they were nothing like the least effective bet that I did win on. So it just made me think you just got to take more. You this. You know, it's when we step outside our comfort zone that the magic happens. And I think that I would have encouraged my twin to do it more often and earlier because actually, that is. You know, there's a saying that I love, which is ships are safe in the harbor, but ships weren't built to stay in the harbor. It's the storms that make us stronger. And actually, I completely buy into that. I think that's the advice I would give them, is, you know, gal, step outside your comfort zone. Do more, go earlier. Because there's things I look back on, and I think if I'd had the balls to do that earlier, I'd have got to where I got to now a lot quicker. So, yeah, that'd be the advice.

I love those two pieces of advice. And actually, the first piece is something that I always talk about as well. It's not the tight, you know, not the big things. It's all the little things and the consistency. And I love that, you know, that last piece of advice, I think is really valuable. In terms of, you know, just getting over yourself and actually just being confident just to make a decision about something and just go and do it and kind of making something happen. So thank you. So great advice. So thank you very much. Charlie, it's been amazing to hear your story again and actually hear it in a bit more detail than probably I've heard it before. And also great to hear about, you know, the goal setting and where that came from and your thoughts around data and AI. And I think it's a really exciting time in terms of, you know, the utilization of data with AI as well. And thank you for all the nuggets of information and advice as well. So it's been brilliant to chat to you.

Well, thank you for having me on the podcast. So I talked quite a lot in that interview about power of goal setting and that we don't rise to the level of our goals, we fall to the level of our systems. Every year I take myself through a complete goal setting process to ensure that I've got incredible goals for the year ahead. If you'd like me to take you through that process, we have a free online workshop called the Limitless Life Workshop which you can register for and attend. Like I said, it's free. It's on www.thetrusted.team and I'll also put the link in in the show notes. So join me at the Limitless Life Workshop and you can create some incredible goals for the year ahead. If you want us to keep getting amazing guests onto the Business of Endurance podcast, we don't ask for you to pay for us. We don't ask for patronage. All we ask for is that you subscribe to the podcast, ideally on Apple, give us a five star rating because it shows us you care. And if you've got time, leave us a comment. One word is fine, something like inspiring or amazing or something like that, but we really do appreciate it and it will help us to continue to deliver amazing guests on what we hope you find to be an amazing podcast. Thanks very much.